After a very difficult 2009, the majority of auto dealerships and other small businesses now have some hope of emerging from the sales doldrums of 2009. Some 86 percent of small business owners expect 2010 revenues to be equal to or higher than 2009 figures, according to research firm, Ad-Ology. Despite that glimmer of confidence, however, most small business owners don’t plan to increase their marketing budgets in the near term. In a November 2009 survey of small business owners called the Merchant Confidence Index, 48 percent of respondents said they expect their marketing expenditures to remain stable over the next three months, while just 27 percent expected to increase their marketing spend.
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