Aja Goldey

Aja Goldey

Director of Marketing and Partner Success
Dealer Apps

DMM Expert Aja Goldey

Aja Goldey is the Director of Marketing and Partner Success at Dealer Apps, the leader in response capturing and tracking. Her journey into automotive started at a dealership where she worked part-time during college. Aja has a unique and well developed understanding of dealership operations, having worked in sales, accounting, finance and inventory management at the start of her career. 

Viewing marketing as a twofold approach to problem solving, Aja fluidly combines both the creative and analytical side to expand market share and increase profitability for her dealership clients. 

Focused on all things marketing, from strategy and creative design to execution and tracking, Aja is driven by a desire to help dealerships reach their goals and build their customer loyalty. 

Aja has worked with the nation’s largest private and publicly held dealer groups, printers, and agencies on creative, compliance, OEM brand guidelines, and campaign execution. She has consulted with ad agencies of all sizes to help develop advertising strategies, as well as expand their offerings so they may better serve their dealership clients.

Articles by Aja

Direct Mail in 2023: The Foundations

What’s old is new again, such is the circle of life within automotive. What could possibly be new again, you ask... direct mail. I’ve seen a substantial increase in direct mail campaigns over the last several months, many with...

Community Minded Marketing Strategy

Marketing, customer-dealer interaction, and even your website are more than just the sales process, it is engagement with your community. Are you engaging in your language or your community’s language? For your dealership, engaging your...

Disruption is Change

In the automotive industry we usually connect the word disruption to some up-and-coming vendor program, product, or new technology. When really disruption comes from how these things introduce new habits, adjust how you communicate, and/or...

Changing the Narrative to Sustainable Profit

I can vividly remember discussing a car deal with a sales manager and him telling me, “Get all the profit you can, it’s not like they are going to be back to buy another one.” To me, coming from a Ford store in Michigan where most buyers were...

Connecting & Collaborating to Grow to Boost Your Dealership

By now we have become all too familiar with the realities of limited inventory, looking for alternative ways to help customers and create profit can give you the boost you need to get through lean times with a little more ease. With our normal...

Why Your Team Should Be Part of Your Marketing Strategy

We humans complicate things, and it’s no surprise in dealerships it manifests in grandiose form, especially noticeable when it comes to how teams, training, and advertising relate to technology. These four areas, when not in harmony, work...

Building Customer Relationships with Tactile Action-Based Marketing

If you’re like most dealers, you invest thousands of dollars each month into various marketing channels. Some of which you may be deploying right now: TV, radio, digital, email, direct mail, social. If you’re not active in your community while...