Combining her love for the car business, a passion for marketing, and over 20 years of experience in retail automotive, Aja has earned a reputation of success by helping clients build solid marketing foundations. Leading with a unique hands-on approach, and focusing on caring for the basics before spending, Aja has guided dealerships and ad agencies to strategies resulting in greater profit and customer retention with lowered expenses.
In 2020, Covid made a ripple effect across the vendor side of the auto industry; Aja found herself serving the automotive industry in new ways. Vendors and dealers reached out for guidance and coaching, during this time relationships grew, and Aja found a new passion serving automotive in a different capacity.
Aja continues to consult on marketing, strategies, and creative solutions with customized service offerings. Teamed up with DealerApps, a leader in response capturing and tracking, Aja shares her expertise with agencies and dealerships alike. Aja looks forward to sharing real-world experience, practical easily implemented solutions and back-to-basics insights with the readers of Dealer Marketing Magazine.