Amy Hughes

Sr. Director of Dealer Intelligence | Experian

Drawing upon her years of experience in advertising research for national magazine publisher Time Inc. and Sinclair Broadcast Group, Amy has a passion for advancing the skill set of automotive marketers by helping them apply the latest enhancements in technology to their dealerships’ monthly advertising spend. Currently at Experian, Amy collaborates with dealers to transform their marketing operations through data. Previously, Amy was responsible for driving dealer sales and business development relationships for String Automotive and has been consulting with dealers on media and advertising for 15+ years.

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Podcasts

Buyers Before Your Eyes

On this episode of Experimarketing, Colin and Matt connect with Amy Hughes, Senior Director Dealer Intelligence at Experian, to discuss everything data! Data, data, data! In their conversation with Amy, the dynamic duo learns that they're on to something when it comes to marketing towards an individual based upon his or her lifestyle preferences. Marketing for 2021 and beyond!

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