Atul Patel DMM Expert

Atul Patel

Co-Founder and CEO

DMM Expert Atul Patel

Atul Patel is the Co-Founder and CEO of Orbee which provides Customer Experience (CX) Middleware that powers the automotive industry with analytics, data, and automation solutions.

Atul brings 20 years of tangible marketing technology experience gained in starting and scaling martech companies into the automotive industry. An innovative visionary, Atul has founded several companies, including a video, CTV and OTT technology company, an ad blocking company and a digital and a social graph analytics and media buying platform. He has led 4 successful exits and holds several patents in marketing data compliance that have saved large marketers millions against compliance and inefficiencies. 

A serial entrepreneur with expertise spanning data analytics, digital marketing, and automotive marketing and dealership marketing, Atul continues to uproot traditional nonsensical processes and philosophies, replacing them with innovative and game-changing technologies.

Atul serves as founder, advisor, and executive on many startups in and out of the automotive industry.

Articles by Atul

Innovation and Investment in Automotive

An interview between Atul Patel, CEO and Co-founder of Orbee, Bill Carris, President & CEO at Holman Strategic Ventures, and Ron Frey, Principal of RL Frey Inc. In my recent panel at CXAUTO 2023, I had the privilege of...

Building Integrations for Automotive: An AdTech and MarTech Journey

Through the years, I would ask myself, "Is the automotive industry ready for this?" In my sixth year in the space after nearly two decades of building marketing tech companies before that, I am doubling down on my commitment to this industry....