About Ed Steenman
Ed Steenman is the owner of Steenman Associates, which provides traditional and digital media services to automotive dealerships and dealer groups nationally.
An internationally recognized writer and presenter on social media and digital strategies, Ed Steenman and his team, have been on the bleeding edge of the digital revolution, both presenting and implementing digital strategies for a diverse group of dealerships.
With over 30 years of experience in media planning-buying and as a Video OTT specialist, Ed has spent decades at the forefront of advertising across both traditional and digital media. A former Adjunct Professor at Seattle University and Advisor to BWG Strategies, an invite-only network for senior executives across technology, media, and telecoms, Ed continues to drive our industry forward through keynotes, breakout sessions, and roundtable discussions.
Ed is also a Advisory Board Member at BWC Strategy LLC.
Articles by Ed
What Car Dealers Can Learn from Enthusiast Auctions Like 'Bring a Trailer'
Car dealers across the country have been noticing a shift in how cars are being bought and sold. Traditional wholesale channels are still the...
Streaming Audio Advertising: A Game-Changer for Local Auto Dealers
As consumers increasingly shift from traditional radio to streaming audio, local automotive dealers have a powerful new tool to reach potential car...
The New Age of Branding: Data, Creativity, and Streaming TV
When I started in this business some 30 years ago, the process of developing an ad campaign relied heavily on creative teams—art directors,...
Navigating Tier 3 Marketing: Insights from Industry Leaders
Ed Steenman runs a full-service boutique digital advertising agency that creates highly successful digital and traditional marketing campaigns for...
QR Codes on your Streaming Automotive Ads?
Streaming advertising is a form of digital advertising delivered to viewers through internet-based services that bypass traditional cable or...
Three Industry Thought Leaders: Key Changes in the Automotive Industry Part Two
In Part One, Steenman engaged Hollenbeck, Phillips and Conley on Key Changes in the Retail Automotive Landscape. In Part Two, the focus shifts to...
Three Industry Thought Leaders: Key Changes in the Retail Automotive Landscape
In this two-part series, Ed Steenman meets with Nathan Hollenbeck, Matthew Phillips, and Mike Conley to discuss problems facing local dealerships....
The Rise in Consumer Streaming Services: New Vehicle Shopping Trends Align
The theme of this series of articles is one of disruption within and affecting the automotive business. This article is intended to explore the...
Introducing Google Analytics 4: New Tracking & a New Way of Thinking
Long the industry standard for measuring digital advertising, Google Analytics launched a significant update recently. More than an update, GA4...
Lockdown Spurs Growth of Streaming Video, Driving More Opportunity for Local Dealers
The COVID-19 pandemic has changed many aspects of our lives, including the way we work, learn, shop and communicate. In regards to consumer video...
Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT...
Why Now is the Time to Revisit Your SEO Strategy
I’ve chosen to look at COVID 19 as a ‘great reset’. It’s been said that problems are opportunities-so then what exactly is the opportunity for the...
Podcasting Provides New Opportunities for Local Auto Dealers
From nationally-known shows like Joe Rogan and Ben Shapiro to niche programs catering to a specific audience, podcasts are officially a thing. As of...
Your Customer Communication Survival Guide for COVID19
We are in a period of great uncertainty. Travel is restricted; here in a suburb of Seattle, Washington (where I am writing this) events over 50...
Google My Business: Expert SEO Tips for Auto Dealers
Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic...
NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth...