Ed Steenman
Owner
Steenman Associates
DMM Expert Ed Steenman
Ed Steenman is the owner of Steenman Associates, which provides traditional and digital media services to automotive dealerships and dealer groups nationally.
An internationally recognized writer and presenter on social media and digital strategies, Ed Steenman and his team, have been on the bleeding edge of the digital revolution, both presenting and implementing digital strategies for a diverse group of dealerships.
With over 30 years of experience in media planning-buying and as a Video OTT specialist, Ed has spent decades at the forefront of advertising across both traditional and digital media. A former Adjunct Professor at Seattle University and Advisor to BWG Strategies, an invite-only network for senior executives across technology, media, and telecoms, Ed continues to drive our industry forward through keynotes, breakout sessions, and roundtable discussions.
Ed is also a Advisory Board Member at BWC Strategy LLC.
Articles by Ed
Three Industry Thought Leaders: Key Changes in the Automotive Industry Part Two
In Part One, Steenman engaged Hollenbeck, Phillips and Conley on Key Changes in the Retail Automotive Landscape. In Part Two, the focus shifts to understanding the state of marketing, the rapid growth of streaming and role of video, and how...
- by Ed Steenman
Three Industry Thought Leaders: Key Changes in the Retail Automotive Landscape
In this two-part series, Ed Steenman meets with Nathan Hollenbeck, Matthew Phillips, and Mike Conley to discuss problems facing local dealerships. Ed Steenman runs a full-service boutique digital advertising agency that’s created highly...
- by Ed Steenman
The Rise in Consumer Streaming Services: New Vehicle Shopping Trends Align
The theme of this series of articles is one of disruption within and affecting the automotive business. This article is intended to explore the intersection between evolving new vehicle shopping behavior, changes in video consumption, and new...
- by Ed Steenman
Introducing Google Analytics 4: New Tracking & a New Way of Thinking
Long the industry standard for measuring digital advertising, Google Analytics launched a significant update recently. More than an update, GA4 provides a whole new paradigm on how to think about and measure web traffic. So whether you're the...
- by Ed Steenman
Lockdown Spurs Growth of Streaming Video, Driving More Opportunity for Local Dealers
The COVID-19 pandemic has changed many aspects of our lives, including the way we work, learn, shop and communicate. In regards to consumer video consumption, the pandemic hasn't so much changed the paradigm as it has advanced significant...
- by Ed Steenman
Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT ad spending has seen double-digit increases in recent years, with +54% YoY growth in 2018, 41%...
- by Ed Steenman
Why Now is the Time to Revisit Your SEO Strategy
I’ve chosen to look at COVID 19 as a ‘great reset’. It’s been said that problems are opportunities-so then what exactly is the opportunity for the Tier 3 dealerships in this new normal? Kantar, a leading worldwide research firm, canvassed over...
- by Ed Steenman
Podcasting Provides New Opportunities for Local Auto Dealers
From nationally-known shows like Joe Rogan and Ben Shapiro to niche programs catering to a specific audience, podcasts are officially a thing. As of fall 2019, 51% (144 million) of the US population had listened to a podcast, and 21% listened...
- by Ed Steenman
Your Customer Communication Survival Guide for COVID19
We are in a period of great uncertainty. Travel is restricted; here in a suburb of Seattle, Washington (where I am writing this) events over 50 people have been officially canceled; gatherings of any size are discouraged; schools, churches,...
- by Ed Steenman
Google My Business: Expert SEO Tips for Auto Dealers
Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic search results to your dealership is through a properly optimized Google My Business (GMB) listing....
- by Ed Steenman
Professional Athletes Score Big Wins: At Surprisingly Modest Costs
I’m out having lunch with a friend when an ad comes on featuring Seattle Wide Receiver Tyler Lockett for local dealer Auburn Volkswagen. My friend turns to me and says ‘How in the world did you guys get him to do that? It must have cost a...
- by Ed Steenman
NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth compatibility, your TV is doing something else. Tracking every ad view. As granularity has evolved...
- by Ed Steenman