Jennifer Sanford

Jennifer Sanford

Sanford Marketing Group

DMM Expert Jennifer Sanford

The Founder of Sanford Marketing Group, Jennifer has developed an exceptional approach to merging processes and technology to achieve brand excellence and enhance marketing ROI within the automotive retail industry.

With over 20 years of experience in sales and marketing leadership, Jennifer has successfully led business development initiatives, built high-performance teams, introduced brands to the market, and executed multimedia lead-generation campaigns across diverse sectors.

A  growth-minded marketing executive, Jennifer is known for driving profitable growth in both established and start-up SaaS businesses. Optimizing productivity through cultivating a people-centric approach backed by marcomm technology, she is focused on creating better alignment across teams, creating better marketing materials, and more efficient processes to achieve marketing excellence.

Jennifer’s experience extends to scaling digital marketing, event management, and thought leadership, to improve brand value and revenue for her clients.

Articles by Jennifer

Are your Vendors also your Partners?

Are you tired of paying for software that nobody uses? Dealerships are loaded with technology that is underutilized. Some of this is due to the velocity of technology change which requires that we add new solutions to handle new problems. But,...

Maximize your NADA 2024 Experience in Five Steps

NADA 2024 is around the corner - February 1-4, 2024! In Vegas. It’s a must-attend event. And, as everyone knows, NADA is the industry’s biggest event. The good news is that you can plan your experience so that you don’t get overwhelmed....