Karla Guleserian

Director of Marketing | Velocity Automotive Solutions

With nearly 15 years of automotive digital marketing and business development experience across variable and fixed operations, Karla has developed and implemented tactics and processes to create efficiencies and increase dealership profitability. She is currently the Director of Marketing for Velocity Automotive Solutions. Karla spearheaded Nissan’s Modern Retailing Beta Program in a small dealer group and has taught educational sessions in partnership with Digital Dealer Conference & Expo. She has been featured in Digital Dealer Magazine, Auto Success Magazine, Fixed Ops Magazine, CBT News articles, and industry case studies. Karla earned a Master of Science in Electronic Commerce and a Bachelor of Science in Technology & Management from the University of Maryland. She also completed the Service Manager College Course through Edwards & Associates. She is Certified in Facebook, Google Analytics, Google Tag Manager, and Google Adwords.

Make It Sticky

On this episode of Experimarketing, Colin and Matt connect with Karla Guleserian, Director of Marketing at Velocity Automotive Solutions, to discuss automotive websites, search results pages (SRPS), vehicle details pages (VDPS), and the idea of making them "sticky." Listen to learn why it's so important to ensure that you're providing potential dealership customers with all of the information they will need on both a dealership's SRPs and VDPs. This could be a controversial topic because many automotive vendor partners think/proclaim the most important part of a dealership's website are the VDPs, but are they? 
Karla Guleserian

featuring

Karla Guleserian