Matt Childers

My passion is to provide dealership professionals direction on how to increase unit sales through the use of better marketing and sales tools.

My dealership knowledge stems from working inside a thirteen store dealer group for ten years and knowing what works first hand. I have worked all the variable operations positions at a dealership and ultimately ran multiple stores as the General Manager over the course of 10 years. I am well versed in tools of the digital marketing trade including Google Analytics, Google Adwords, SEM, SEO, website optimization, lead generation add-on tools and have relationships with many vendors in the automotive space.