Max Zanan

Founder & CEO | MZ Dealer Services

Max Zanan is a seasoned automotive industry expert with 20 years of experience in sales, F&I and dealership consulting. After graduating John Jay College of Criminal Justice, Zanan went on to get his Master’s Degree before starting his career in automotive retail as a salesman at a local, New York City Volkswagen dealership. After working his way up the ranks, Zanan then became the General Manager of a Long Island Mitsubishi dealership, which subsequently placed #1 in sales for Mitsubishis in the United States. Following his stint at Mitsubishi, Zanan went on to become the Platform President at a New York City auto group, where he oversaw three dealerships, with 150 total personnel. Zanan then transitioned from automotive retail into F&I Income Development and Compliance. Zanan started Total Dealer Compliance to enhance sales and promote best practices with automotive dealers across the United States. As Founder of Total Dealer Compliance and MAZ Dealer Services, Zanan utilizes all of the skills he has picked up over the years in order to cohesively mentor dealerships on how to increase revenue and profitability, and eliminate non-compliant practices in all departments. Zanan is a thought leader and frequently quoted in trade publications such as Automotive News, Fixed Ops Journal, and Auto Dealer Today.

The 'Why Buy'

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the ‘why buy’ message. What makes your dealership different? What is your differentiating factor? Do you have one? Do you need one? Why should customer come to you? Max Zanan , Founder and CEO of MZ Dealer Services (and expert panel member at Dealer Marketing Magazine) discuss.
Max  Zanan

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Max Zanan