Steve Schmith
Director of Automotive Strategy
Acxiom
DMM Expert Steve Schmith
Steve Schmith is the Senior Director of Automotive Strategy at Acxiom, helping brands acquire, retain and grow relationships with customers through the ethical use of data.
Steve has over 25 years of automotive experience, including prior roles leading the Automotive News Research & Data Center and hosting the Daily Drive podcast, and leading marketing for Deloitte’s Automotive practice in the U.S. and globally.
Inspired by auto, manufacturing, and mobility, Steve helps automotive marketers better understand and engage their customers. He is a strategist and storyteller highly skilled in leading and inspiring teams to generate forward-thinking and creative ideas.
An innovative experimentalist, Steve is dedicated to helping automotive and mobility companies use data and technology to better understand their customers and create exceptional customer experiences designed to drive revenue and create loyalty.
Articles by Steve
Expand personalized customer experiences beyond the showroom
One thing is certain in the automotive industry: Change. While the supply-chain crunch is easing, the vehicle mix has changed, with fewer sedans, more trucks and SUVs, and a higher proportion of electric vehicles – along with the prospect of...
