Terry Lancaster
Marketing Strategist and Trainer
How to Sell More Cars
DMM Expert Terry Lancaster
Terry Lancaster is an automotive marketing strategist, trainer, copywriter, storyteller, and the #1 best-selling author of How To Sell More Cars.
He has helped thousands of dealerships sell millions of cars by putting the right words in the right order to tell the right story. Terry works with dealerships to create social media, videos, employee & customer spotlight profiles, blog posts, radio & TV commercials, direct mail, and the “occasional dirty limerick slash bathroom stall graffiti.”
Having meaningful conversations is how Terry creates value for his dealership clients. Terry has spent over forty years serving the automotive industry through building lasting relationships and communicating complicated ideas with radical clarity. All with the goal to sell more cars.
For a good time call 615-804-0311.
Or visit HowToSellMoreCars.com
Articles by Terry
Make More Friends. Sell More Cars.
The thing about books is that they’re forever. They are the permanent record. For thousands of years, we’ve built giant buildings to hold all the books that are written, to maintain the permanent record. Except the other thing is: Nothing...
How to Sell More Cars When You Don’t Have Enough Cars To Sell
Talk about disruption! 5 years ago I wrote an article here in Dealer Marketing proclaiming that the car business as we had known it was long dead, showing that the business had changed more in the last decade than it had in the previous...
3 Pieces of Content Your Car Dealership Needs Today
Let me ask you this: What content is your dealership creating every day? More often than not when I ask that question I get pulled into conversations about which social media platform is best, which distribution method dealerships should be...
Why Your Dealership Needs To Actually Use Your Blog
If you want to keep a secret, secret... If you'd rather not air your dirty laundry in public... If you don't want anyone ever to find out what you did that one time in college... Here's the best place to hide that information from the world.......
Your Dealership's Not So Secret Marketing Weapon
If you own, say, a Ford store, the new Fords you sell are exactly the same as every new Ford sold by every other Ford dealer. The manufacturers come in every few years and force, coerce, and cajole their dealers into spending millions on...
They Called it Facebook for a Reason
A phone rings in the middle of the night, startling a grumpy middle-aged college dean back into consciousness. The computer servers at Harvard are crashing. A sophomore student named Mark Zuckerberg has hacked together a little program called...
How To Sell More Cars Working From Home In Your Underwear
And in a lot of places right now, it's against the law. Many salespeople are furloughed, working limited hours, or staring out at empty showrooms during the Great Quarantine. You can't do business the old way and still maintain social...
Kissing Babies & Shaking Hands: Reality of Social Sales
Ali Reda sells more cars each year than any other human being on the face of the earth, and whenever he gets ready to leave a local restaurant, his wife and kids know it's going to take them a good twenty minutes to make it to the exit while...
5 Things Automotive Salespeople Can Do Today to Become More Comfortable Using Video
Their eyes widen, they start to sweat, and every orifice on their body puckers up like I just asked them to step into the ring with Mike Tyson, back when he was MIKE TYSON! It happens every time I’m in a dealership training a sales staff and I...