In my last article, the message was focused on running more Facebook Ads campaigns, and to put your focus on targeting: the right message, the right audience, with the right goal. The goal was not to create just one ad campaign that would appeal to absolutely everyone. The logical follow-up question then would be: “So how many campaigns are you saying I should run?” Let’s work through some ideas.
If you are using an agency to run your Facebook Ads, running this many campaigns has the potential to get expensive. One answer is to find an agency that will run multiple campaigns for a flat fee vs. a per campaign fee. Another option is to find providers that offer options to let you run additional campaigns on your own. Some of your campaigns will be short-run or very small budget, and it could make sense to create them yourself and save on fees.
Using an agency platform to run ads on your own will allow you to take advantage of more sophisticated tools, such as using Oracle data for targeting, and inventory feeds for dynamic inventory ads, especially valuable when used in re-targeting your website traffic.
These ten ideas are just aplace to start. Creative minds could come up with even more ideas to matchspecific ads to specific audiences.
Brent Albrecht is currently the Vice President of Business Development at Friendemic. Friendemic provides social media and online reputation services for clients and agencies across the globe. Specialties: Marketing Strategy, Product development and launch, Social Media Marketing, Business Development, Lead Generation, Sales Promotion, Digital Marketing, Database Marketing.
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