Patent-pending technology enables dealership websites to accurately predict visitor preferences and then matches in-stock vehicles, ramping up conversion—all while helping move aged inventory
West Palm Beach, FL – October 16, 2013 – Gubagoo Inc. today announced the launch of Vehicle Matchingsm (VM), a patent-pending predictive technology that makes dealership websites more intelligent and able to increase lead volume and sales. Using its predictive technology to analyze a visitor’s click patterns, Vehicle Matching automatically aligns the right cars/offers/pricing to the visitor’s vehicle choices instantly. In addition, VM helps dealerships move aged inventory by putting relevant aged vehicles first in line for each match.
“In many ways, this is Match.com for dealerships and their inventory – because Vehicle Matching knows the right vehicles to match with what each website visitor wants – 24/7 and in real time,” said Brad Title, CEO of Gubagoo, Inc. “It is much easier to build a good relationship when you know what someone really wants – and that is what Vehicle Matching does. We track and analyze every inventory click and decode the URLs so we can build a dynamic profiles on each unique visitor and engage via all channels, including chat, publishing, sharing. Vehicle Matching is all about converting website visitors to leads, and leads to sales – all by making dealership websites more intelligent! And as that intelligence grows, so do conversion rates.”
Merchandizing online becomes super smart
Vehicle Matching radically improves dealership website, chat, publishing and lead effectiveness, because visitors are no longer interrupted with generic chats or presented with random offers for the wrong cars. With Vehicle Matching, dealership websites simply become too intelligent to interact without relevance. And, while VM is critical to the increased chat conversion dealers are seeing, it is also much more than chat, because it engages visitors pre-chat and also integrates test drives, trade incentives, and more. So while a visitor may never chat, he/she can still be transformed into a solid lead through real-time VM website messaging.
The latest technology weapon in Gubagoo’s mission to make once-anonymous dealer website traffic totally visible and actionable, Vehicle Matching has already been adopted by hundreds of dealers nationwide and is generating significant increases in conversion and sales. Savannah Toyota is just one dealership whose website is already benefitting from Gubagoo’s vehicle matching:
“Vehicle Matching has been a game-changer for our website because it enables us to build a great relationship with each visitor. The VM technology paints a much clearer picture of what each visitor wants than a phone call ever would, because it tracks their decision-making process,” said Brian Lollie, Internet sales and digital marketing director for Savannah Toyota. “This means our engagement is super relevant which leads to a much better consumer experience and, importantly, more car sales. Without question, Gubagoo’s Vehicle Matching has led to an increase in sales at Savannah Toyota.”
Based in West Palm Beach, Florida, and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available – and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ – Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 700 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, already have adopted Gubagoo-powered websites.
Gubagoo Media Relations:
Melanie Webber, mWEBB Communications, (949) 307-1723, [email protected]
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, [email protected]0