If you want to establish credibility fast in the auto industry, there are few better ways than writing a book. When you write a book, you effectively have your prospective client’s attention for several hours—giving you the chance to share your business philosophy and outline how you can help them. When you have great content, you will immediately stand out from the competition, just by having published a book.
Giving out your book to potential customers is just like handing over a 200-page business card. It will really impress them. Most people never question the authority of a book. If someone writes a book, they are automatically viewed as an authority.
Of course, writing a book may seem like a daunting task. That’s why most people don’t do it. When you break it down into smaller chunks, however, it is much easier. Here are some examples:
· Write a series of articles on your chosen topic that, over time, will build into a book.
· Create a series of special reports on various topics that later form the chapters for your book.
· Use content you create for blog posts, newsletter articles, and articles for external publication.
Since you will be creating this type of content anyway, this approach gives you a reason to create the content that will later become your book. You can certainly write all of your own content for your book, but if you don’t like writing or simply don’t have the time, you can hire someone to write it for you. You can find these people—called ghostwriters—locally or by searching for them online. One easy way to find several is by using sites such as www.elance.com.
Another great strategy for creating content is to follow the formula that created multi-million dollar success for Jack Canfield and Mark Victor Hansen with their “Chicken Soup” series. They got people from all around the world to submit their own stories. Then they compiled these stories into books, printed them and sold them. You can do the same thing! By having multiple people take on the burden of writing chapters of the book, you greatly lessen the burden on yourself.
Once you have created the content, most people think it is difficult and expensive to publish a book or that you have to get a publishing deal. That was true in the past, however, it is now much easier than ever before. You can self-publish your book by having it printed by a printing company that specializes in “vanity” books. You can find many such companies online by searching online.
Writing a high-quality book will take work, but it’s not the unattainable and costly project that you may think it is. If you’re looking to get noticed and gain instant credibility in your crowded marketplace, then a book may be the perfect tool to help you dominate your competition.
Tracy Myers, C.M.D., is a noted small business marketing and branding solutions specialist, best-selling author, speaker, car dealership owner, and entrepreneur. To contact Tracy or for more information, visit his website at www.TracyMyers.com.
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