In this article I want to share with you a little-known trick on how you can use advanced Twitter search features to discover car shoppers in your local market area who are actively talking about finding a car.
This method is simple, easy, and it works. Since new car buyers on Twitter can be discovered potentially every day, it’s usually a good idea to have your internet department apply this method daily, or at least every couple days or so for it to get the best results for you.
And hey, what if a simple trick like this could help your dealership move an additional 5-15 units more each month, what would that be worth to you?
Here is a screenshot of the results I’m talking about, all from one search in my hometown:
(note: I originally wrote this article and took these screenshots on January 16th, which is why the dates of the tweets are older than when this article is being published.)
Let’s show you how it’s done!
How to Find Local Car Shoppers on Twitter
No fluff here, let’s get right into the How-To’s…
Step 1: Click on the following link to visit the Twitter Advanced Search page: https://twitter.com/search-advanced
Step 2: In the box “This exact phrase”, type in a relevant phrase such as any of these
- “find a new car”
- “need a new car”
- “want a new car”
- “car shopping”
- “getting a new car”
Step 3: Type in the largest city in your market in the “Near this place” box
Step 4: Hit “Search”
There you have it! A listing of any tweets that are local to the city you typed in, and that all include the key phrase that you specified.
Here’s a few more examples:
When you initially do an advanced search such as this, the setting of “15 miles” is set as the default radius that Twitter checks for. To gain a few more results to your search, you can change that setting to 30 miles, 60 miles, or whatever other distance you choose.
To do this, simply go up the search bar and change the number after it says “within:15 mi” to whatever number you want. (see image below)
Now you have a quick and easy method of discovering and connecting with local car shoppers on Twitter.
Nash Ryker is an internet marketing expert and founder of LUCID Automotive Marketing, which is a digital marketing and strategy consultancy serving the retail automotive sector. To learn how LUCID can take your dealership or autogroup to the next level, contact them at www.LUCIDmktg.com and also get access to their free report called “Deadly Dealership Marketing Mistakes”.0