If you are using television to market your dealership, you are likely more successful than the car stores in your market who are not using TV. There is no better advertising medium for selling automobiles than television. Before you call the production crew to shoot footage your store, and prior to calling the media rep or your ad agency to place the buy, however, first you will need to craft a script for the commercial. Here are tips my ad agency copywriters use for developing car ads.
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