CHICAGO — April 20, 2010 — Cars.com today announced that Jack Simmons has been named a dealer training manager. Simmons will support the company’s in-market and online DealerADvantage program to help dealers learn and implement effective internet advertising and sales processes. This year, the Cars.com training team will facilitate more than 300 training seminars for approximately 13,000 franchise and independent dealers.
"Jack’s deep knowledge of automotive retail and internet sales will help our customers achieve greater performance from their campaigns,” said Kathy Kimmel, Cars.com director of training. "With online initiatives becoming even more critical to their operations, he’ll deliver the practical guidance dealers need to reach in-market buyers and win their business."
Prior to joining Cars.com, Simmons served as the vice president of automotive solutions for WorldNow,where he was the primary architect behind the company’s automotive vertical. Simmons also has served as a national dealer trainer for AutoTrader.com, where he managed and developed training programs for dealers, manufacturers and state automotive associations.
Simmons has more than 25 years of automotive industry experience and has trained 96,000 automotive professionals during his career. He has spoken before NADA Dealer 20 Groups and has served as a workshop presenter at numerous industry events, including NADA, NIADA and national BHPH conferences.
"Cars.com uniquely understands online shoppers and how its automotive advertisers – both at the dealer and manufacturer level – can leverage the internet to drive traffic and win more sales," Simmons said. "I’m excited to join this team, helping our customers integrate new technology – from chat to mobile and video – and take their programs to the next level."
Cars.com’s comprehensive dealer training program includes in-market and Web-based training workshops and weekly training calls. Additional resources are available through the MyDealerCenter customer portal and the free DealerADvantage blog and webinar series, as well as Cars.com’s sales professionals and national technical support staff.
Cars.com presents training seminars without charge to interested dealerships, regardless of whether they are Cars.com customers. Information on upcoming programs is available by clicking on the “Dealer Training & Resources” link at http://dealers.cars.com.
The company’s April training events schedule includes these workshops at the upcoming, eighth Digital Dealer Conference and Exposition in Orlando:
· "The Price is Right: Strategies, Tools to Align Your Pricing with the Market," 9 to 9:50 a.m. April 21. The panel discussion will be moderated by Simmons and feature: Jim Flint, of John Eagle Family of Dealerships; Kevin Frye, of Jeff Wyler Automotive Family; Dale Pollak, of vAuto; Pat Ryan Jr., of FirstLook; and Mike Waterman, of DealerTrack.
· "Dominate the Online Jungle: Put the Digital Gorilla to Work for Your Store," 10 to 10:50 a.m., April 21. The panel discussion will be led by Michael Page, Cars.com vice president of advertising products; Andrew DiFeo, of Hyundai of St. Augustine, Fla.; and Cory Mosley, of Mosley Training.
· "Steps to a Sale: Move the Metal with Ongoing Follow-Up," 11 to 11:50 a.m., April 22. The workshop will be led by Kimmel.
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).
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