• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
Dealer Marketing Magazine

Dealer Marketing Magazine

Expert Automotive Knowledge At Your Fingertips

  • Expert Panel
  • Marketing
    • Advertising
    • Content Marketing
    • Direct Marketing
    • eCommerce
    • Internet Marketing
    • Lead Generation
    • Paid Search
    • SEO
    • Social Media
    • Websites
  • Customer Experience
    • AI
    • CRM
    • Customer Service
    • Loyalty and Retention
  • Dealership Business
    • Business Development
    • Dealership Security
    • Digital Retailing
    • Finance & Insurance
    • Fixed Ops
    • Inventory Management
    • Pre-Owned
    • Recruitment & Training
    • Sales Training
    • Technology Solutions
  • Podcasts
  • About Us

Key Dealerships Turn to Unique Tech Platform for Growth, Creating a Lifeline for Their Industry’s Future

June 7, 2018 by Press Release


Dallas and Seattle — June 7, 2018 /PRNewswire-PRWeb — With the auto market rapidly changing and the role of dealerships under threat, two industry leaders are making a bold move to transform the landscape and lead dealerships into the future.

Technology start-up Joydrive is announcing that Tom Durant of Classic Chevrolet, the largest Chevrolet dealership in U.S. nine out of the last eleven years, has joined Don Fleming of Northwest Motorsport, one of the country’s largest independent pre-owned dealerships, on Joydrive’s Dealer Advisory Board to radically change the way customers interact with and buy cars from dealerships.

Additionally, Durant’s Classic dealerships and Northwest Motorsport have joined Joydrive’s network to list their inventory on the unique digital store.

“We are selling cars today the same way we sold them 40 years ago, even though many consumers clearly want an alternative,” says Durant, chairman of the Texas Auto Dealers Association and long regarded as one of the most influential dealer principals. “I don’t want to be the group that’s left behind, and this is an important step toward embracing a different future.”

A new day for a “threatened species”

The highly fragmented dealership industry is grappling with customers demanding an entirely new buying experience—both a 100% e-commerce solution and a full selection of all new and pre-owned brands in one marketplace.

Further developments like subscription services and self-driving cars could also pose challenges for dealerships. Mike Jackson, CEO of AutoNation, has acknowledged, “disruption and revolution are coming.” And legendary car exec Bob Lutz has called the traditional dealership model, “a threatened species.”

Joydrive’s proprietary platform lets customers buy their cars from dealerships 100% online without having to visit the dealership. Unlike other sites, this includes a trade-in, financing, warranty coverage, scheduling the home delivery and even a five-day return period.

The addition of Durant’s Classic dealerships will expand the Joydrive network to 48 dealerships across five states: WA, OR, TX, OK, and FL, but with the ability to delivery anywhere in the country.

This includes mainline and luxury brands, with nearly twice the inventory of $4 billion Carvana, including new vehicles which Carvana does not offer. Joydrive expects to create the first and largest nationwide digital store for new and used cars by the end of 2018. At that time, the Joydrive network will also represent the largest dealership group in the country.

Joydrive has been operating in a beta mode since 2016—developing and perfecting the technology in partnership with early supporter Don Fleming’s Northwest Motorsport. An early adopter of the internet, Fleming grew his dealerships quickly and now sees Joydrive as an opportunity to continue that trajectory into a new era.


“The simple reality is that customers want alternatives,” says Fleming, “and we are excited to lead the industry in giving customers what they want.” Adds Durant, “Joydrive is the first and only solution I’ve seen that gives my dealerships the opportunity to win the digital customer while not sacrificing the relationships and premium experience that are so critical.”

Founder Hunter Gorham, a former Ally Financial exec, has led Joydrive from an inventory of 500 new/used vehicles in November to over 3,000 in March and expects to be at 20,000 once expansion into Texas—second only to California across all dealership measures—is complete.

“Joydrive is enhancing the existing dealership model by empowering dealers to provide both the online experience and national marketplace customers demand,” says Gorham. “The most canny and farsighted dealers are joining us to give consumers what they most want—a new buying experience, while also ensuring they are in a position to adapt and grow in this next period of industry evolution. We’re making buying a car easy and even fun.”

Media Contact

PRWeb – Vocus – PR Newswire Association LLC,
www.prnewswire.com

SOURCE Joydrive

 

  • About
  • Latest Posts

Press Release

Latest posts by Press Release

  • Binary Automotive to Present Expert Panel Debating Price vs. Value at Fall Digital Dealer Conference - October 10, 2018
  • Roadster Launches New Desking Solution to Help Sales Managers Bring a New Level of Trust and Efficiency to the Car-Buying Process - October 10, 2018
  • Toyota CH-R Launch Campaign Powered by Outsell AI-Driven Marketing Automation Platform Honored With Industry Awards - October 9, 2018

80

SHARES
Share on Facebook
Tweet
Follow us
Save
Share
Share
Share
Share
Share
Share
Share
Share
Custom
Custom
Custom
Custom
Custom

Filed Under: What's New Tagged With: auto dealership marketing, Carvana, Classic Chevrolet, Don Fleming, Hunter Gorham, Joydrive, Northwest Motorsport, Tom Durant

Explore

advertising AI artificial intelligence auto dealer marketing auto dealership marketing automotive marketing big data CFPB compliance consumer behavior Cox Automotive CRM customer experience customer retention customer service data dealership business dealership websites digital marketing digital retailing DMS f&i facebook finance and insurance google inventory management lead generation marketing millennials mobile mobile marketing NADA personalization pre-owned vehicles sales sales leads search engine optimization seo service department social media social media marketing technology training vendors video marketing

Primary Sidebar

Stay Informed

  • Facebook
  • LinkedIn
  • Twitter

Explore a topic

E-mail Newsletter

Next Online Auto Summit 12 April:

Join Our Vendor Community

Register Here

Share This

LINKEDIN

Recently Published

  • Let Data Be Your Guide: Navigating an Uncertain Sales Environment
  • Interview with Assurant Global Automotive: Customer Experience Tech
  • Four Steps to Banishing Burn Out
  • Get More Traffic to Your GMB Pages with User-Generated Content
  • NEW PODCAST EPISODE: April Fool’s Day

Podcast: Inside Auto with Ilana Shabtay

Podcast: Carearing with Laurie Halter

TWITTER FEED

Tweets by Dealer_Mark_Mag

Footer

Quick Links

About Us
Weekly Newsletter Sign Up
Expert Panel
Industry Events
Join Our Vendor Community
Advertising

Follow us

  • Facebook
  • LinkedIn
  • Twitter

Site Search

Copyright © 2021 · Dealer Marketing Magazine