Developers of the industry’s first direct linking technology platform sweep the SEM/PPC award category
SAN FRANCISCO, CA.—(April 08, 2014)-LotLinx, developers of the auto industry’s first VIN Deeplinkingtm technology platform, has won the Dealer Marketing Magazine 2014 Technology Leadership Award in the category of search engine marketing and pay-per-click (SEM/PPC). The awards recognize vendors that have developed the most innovative products, tools or services that benefit auto dealers across the country.
The LotLinx Vehicle Display Network deep links consumers shopping on over 125 popular yet often overlooked vertical automotive search sites directly to a dealership’s vehicle display page (VDP) views. As such, it is the first ever VIN-specific inventory advertising technology that leverages research proving that VDP views are the most significant metric for selling a car.
The award recognizes LotLinx technology and its proven ability to deliver more true shoppers at a lower cost than traditional paid search giants such as Google Adwords. A study conducted among 55 nationally representative dealerships in November 2013 showed that by syndicating inventory at shopping search sites, LotLinx drove double the rate of true, in-market shoppers as compared to Google Adwords (489 vs. 233) at a dramatically lower cost per VDP view ($18.55 vs $3.17) and cost per shopper ($73 vs $3.95). Shoppers here are defined as consumers that navigated to the dealership site via a specific inventory listing, or went on to search inventory at the dealer’s site.
Andy Wile, Director of Marketing at Walter’s Automotive Group in Riverside, Calif., has seen these results first-hand. “The LotLinx traffic I get is the most efficient means of driving VDP traffic. LotLinx sends in-market shoppers right to my site’s VDPs and I pay less than half per click than I do via paid search – and paid search doesn’t send them to a VDP!”
Not only is LotLinx proven to sell more vehicles, it also helps sell them faster for an immediate impact on a dealership’s bottom line. In a separate study of over 140 dealerships, the average new vehicle included in the study averaged 118 Days On Lot (DOL) prior to sale, while those sold after receiving LotLinx views averaged just 27 days. The results for used vehicles are just as impressive. The average DOL for all used vehicles sold during the study was 103 days, but just 54 for those sold after receiving LotLinx views.
“We’re thrilled to be recognized by Dealer Marketing Magazine for delivering a revolutionary way for dealers to reach more in-market shoppers and drastically reduce the number of days vehicles spend on their lots,” says LotLinx Founder Len Short. “LotLinx method of deep linking directly to the vehicle on a dealer’s website, and exposing inventory at dozens of search sites where 85 percent of car shoppers are finding real vehicle listings, is the biggest opportunity for dealers this year.”
About LotLinx (www.lotlinx.com)
LotLinx is the auto industry’s first direct-linking technology platform and connects over 6.5 million consumers searching vehicle inventory online every month directly to the dealership websites where that inventory resides. Founded by a team of veteran automotive and digital innovators, the company’s mission is to tear down the third-party wall between dealers and their customers, and provide a more positive and efficient experience for dealerships and consumers alike. LotLinx’s patent-pending technology replaces lead forms on third-party sites with direct links that transport consumers searching for inventory directly to the dealer’s Vehicle Detail Page (VDP), all at a higher conversion rate and fraction of the cost of other online options. LotLinx is based in San Francisco, CA.