BELLEVUE, WA.—(October 6 , 2014)- eOnWard, developers of the fully-automated loyalty and retention platform MyAutoCloud, is pleased to announce Tom Kain has joined the executive team as vice president of strategic partnerships. Kain has over 20 years of experience in the automotive industry, including numerous roles in his own family dealership and as founder of the marketing solutions platform AutoDealerTarget.
In his new role, Kain will oversee business development and partnerships to drive aggressive growth for the MyAutoCloud platform, the fully-automated communication program that combines OEM-compliant service data with a customer’s unique driving habits to deliver the right message to the right customer at the right time. The result is relevant communications that cut through the clutter and provides service customers personalized messages and reminders. Using this highly-relevant information, open rates skyrocket 4-5 times, deleted emails are reduced and communication and engagement from customers increase. More emails are read and service messages are acted upon, increasing reach, influence and adding profit to the bottom line.
Kain boasts extensive experience in the automotive industry, both in the dealership and online. He began his career at his family’s dealership, Jack Kain Ford, where over a number of years he held nearly every position from lot attendant to director of sales & finance. He left in 2005 to start AutoDealerTarget, the first full-service email marketing solution company dedicated to auto industry vendors and trainers. Kain is also managing partner for Rapidfire Auto, the world’s fastest and most user-friendly, two-way text messaging solution for dealers and service centers.
“MyAutoCloud’s platform is truly unique, it increases communication by delivering clutter-free personalized messages and reminders, while increasing ROI opportunities for the dealership,” says Kain. “I think of it like fishing, you can increase your odds if you have a fish finder. MyAutoCloud is an opportunity finder for dealerships.”
“Tom’s automotive retail expertise and strong understanding of the inner workings of dealerships speaks for itself,” said MyAutoCloud co-founder Matt Ward. “His skills will be incredibly valuable as we enter a strong growth period and expand our presence in the industry. We know by helping dealers communicate with service customers the right way, we will exceed both the dealer’s and customer’s expectations.”
For more information about MyAutoCloud, visit www.eonward.com
About MyAutoCloud (www.eonward.com)
MyAutoCloud provides dealerships multiple channels of communication and outreach between existing and future customers throughout their vehicle(s) lifecycle. MyAutoCloud becomes the conduit, keeping dealers “Top of Mind” with their customers by delivering relevant and convenient reminders (Advertisement Free) on behalf of the dealership thus increasing interaction and engagement. Their core focus is brand awareness, customer interaction, customer and employee retention, data collection, lead generation and social sharing. MyAutoCloud is based in Bellevue, WA.
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