A mere 10 months after the previous convention in Las Vegas, auto dealers and their employees, manufacturers, vendors, vertical industries, and many others have packed their bags to head to the Big Easy for the biggest show of the year: the 2017 National Automobile Dealers Association (NADA) Convention & Expo.
This year’s event in New Orleans, running from January 26–29 at the Ernest N. Morial Convention Center, commemorates a truly historic milestone: the 100th anniversary of NADA. A group of dealers, initially 30 in number, gathered in 1917 and went to Washington to convince Congress that cars were vital to the U.S. economy, not mere luxuries. Later that year, NADA held its first annual meeting at the Chicago Auto Show, with 138 delegates.
How far NADA has come since—having weathered the Depression, two world wars, economic highs and lows, massive regulatory hurdles, and much more—to get to its position of strength today, with a membership of more than 16,000 franchised new car and truck dealers. And once again, in 2017 NADA and its members are facing a time of uncertainty and change.
This year’s convention takes place the week following the inauguration of President Donald J. Trump. The incoming president has already been outspoken on automotive industry issues—particularly in terms of carmakers and their manufacturing locations, threatening huge tariffs on companies building new factories outside of the U.S. The implications for manufacturers and dealers are sure to be top-of-mind topics at the keynote speeches, general sessions, and franchise meetings.
But of course, the NADA experience isn’t just industry trends and politics—the exhibition hall is the place many attendees will be spending most of their time. Try as you might, you’re probably not going to catch every exhibitor worth seeing, so to help you manage your time at the expo, we’re featuring eight Must-See Vendors on the following pages that you should check out. These companies will be eager to talk to you, and demonstrate how their products and services will promote your dealership’s success in 2017 . . . and well into NADA’s next 100 years.
See you in New Orleans—les bons temps rouler!
In addition to award-winning new and used car leads, Autobytel offers a full suite of products that drive showroom visits to help you sell more cars, including website traffic, instant retargeting, shop by payment, text lead management, virtual showrooms, and performance reporting.
View an informative 10-minute demo about any one of the company’s products that build brand and drive high quality website traffic, and walk away with a valuable gift, including Autobytel cash, an Apple Watch, the new iPhone7, cash, and more.
Founded by a former car dealer in 1995, Autobytel pioneered the automotive internet and is an industry-leading, award-winning digital solutions provider for dealerships. The company’s new and used web properties have been connecting millions of quality in-market consumers with its partners since it launched.
To book your demo, visit dealer.autobytel.com/nada2017 or stop by Booth #819. To learn more about Autobytel’s leading products and services, visit dealer.autobytel.com/ or call (844) 205-9097.
NADA Booth #819
As the industry’s leading provider of customer engagement management solutions, we’re pleased to attend NADA100 in New Orleans, marking a century of driving dealer success—which we strive to do every day. For over a decade, AutoLoop has helped increase sales for dealerships nationwide, improve customer retention, and achieve higher satisfaction ratings.
AutoLoop is the only vendor providing a complete end-to-end engagement solution exclusively for the automotive sector: the AutoLoop Customer Engagement Suite—a comprehensive platform that encompasses life cycle marketing and service scheduling, CRM, automated messaging, equity mining, and more. AutoLoop is passionate about being America’s best customer-retention partner for progressive dealerships.
Experience our innovative solutions firsthand. Join us for the introduction of ShopMonitor, our exclusive new product designed to boost shop productivity. Get an in-depth look at the entire AutoLoop Customer Engagement Suite—including Essentials, our core automated life cycle marketing platform proven to drive an $11:1 ROI. And demo the complete, single-vendor system that brings speed, accuracy and cost-effectiveness to your dealership in ways that products from multiple vendors just can’t match.
NADA Booth #4329
Conversica provides an AI-based sales assistant that empowers your salespeople to focus on selling and closing deals instead of chasing down leads.
Your assistant engages prospects in natural, two-way human conversations, is always persistent, always polite, and tirelessly reaches out to every single lead, as many times and over as long a time span as is required.
It’s a win/win/win: Sales is more efficient, marketing is more effective, and your prospects have a great experience. Visit Conversica at NADA Booth #5401 to see how.
NADA Booth #5401
Your results are what drive us. National Credit Center delivers solutions that help dealers predict in-market shoppers and engage with customers using innovative digital marketing platforms; which translates into qualifying buyers and maintaining a compliant-ready dealership. For 20 years, we’ve been a trusted business partner to more than 5,000 dealerships nationwide.
At NADA 2017, we’ll be showcasing our predictive analytics and direct marketing solutions, AimLogic™, along with our industry leading credit and online lead-gen solutions, Credit Model 6.3™ and our EZ APP™ Credit Bundle. We believe in taking the guesswork out of identifying who is actually in the market to buy and determining what they are qualified to purchase.
Visit us at Booth #5231 and receive a $50 gift card for participating in a product demo, and take advantage of our special NADA show offers.
NADA Booth #5231
Stream Companies is a fully integrated advertising agency providing comprehensive digital, print, and media solutions for dealerships across the U.S. With over 20 years of experience in the automotive vertical, Stream has a supercharged approach to dealership advertising and has helped new dealers—both those opening their doors and ones with 100-year histories—boost awareness, engagement, and sales while getting the most out of their marketing spend.
Last year, Stream’s new automotive website and marketing platform, FullThrottle, sold more cars for dealerships in 2016 than any other website platform. In August 2016, Stream was named one of the newest FCA (Fiat Chrysler Automobiles) Preferred Vendors for integrated digital marketing services.
Stop by Stream’s booth at NADA 2017 (#463) to participate in a Q&A with a Facebook rep, and learn more about how to use Facebook advertising to drive customers to your dealership. And join Stream on January 27 at 5 p.m. at the Renaissance New Orleans Arts Warehouse District Hotel as we sit down with Google and Jim “Alpha Dawg” Ziegler for an exclusive mobile marketing roundtable. Reserve your seat today.
NADA Booth #463
VinSolutions helps make every connection count with sophisticated yet easy-to-use software solutions that span the scope of dealership operations.
At NADA 2017, learn how VinSolutions can get you even more win-wins. VinSolutions will be introducing Rates & Residuals, a Connect Desking upgrade that sweetens the deal on both sides of the desk. The new integration with Dealertrack automatically factors in captive and non-captive lender data for faster and more accurate dealmaking, and shows you what you’ll make on every option.
Also, stop by Booth #1523 to learn how you can become obsessed with your CRM. Complete a pre-set demo of Connect CRM and get a free, signed copy of Grant Cardone’s newest book, Be Obsessed or Be Average.
NADA Booth #1523
We know your customers. We know what they like and what they respond to. We know where to find them—and how to drive them to you. Making the sale is just the beginning. Creating a connected customer for life requires a whole new approach.
Affinitiv’s advanced analytics and leading edge technology allows OEMs and dealers to reach their customers through traditional, digital, and mobile channels, creating a consistent experience across all communications. We feature the largest field force in the industry and are proud to have the largest number of OEM relationships in the industry. Grow customer loyalty and revenue with these Affinitiv solutions:
- TimeHighway Service Scheduling: The only solution with integrated service marketing and appointment-scheduling capabilities.
- IP Direct: Boost your traditional marketing efforts by coupling them with display ads. Match your mailing list to consumers’ home IP addresses to deliver relevant display as messages.
- Service PPC: Execute targeted keyword campaigns and search strategies to drive customers to your service department.
- Social Roots 1-to-1: Automatically reach customers where they spend most of their time, Facebook and Instagram. Leverage DMS data to deploy triggered communications directly to customers’ social media feeds.
- Higher Gear 2.0: CRM that completely integrates with your dealership’s current selling process so you track more, bring back more, and ultimately close more leads.
Connect with Affinitiv at NADA Booth #3819, for drawings, giveaways, and really cool swag. Experience our 10-minute genius workshops, and schedule a product demo.
NADA Booth #3819
CARFAX, a unit of IHS Markit (NASDAQ: INFO), is the vehicle history expert for used car buyers, sellers, and the automotive industry.
CARFAX created the Vehicle History Report in 1986 and continues to develop innovative services—like CARFAX Used Car Listings, CARFAX History-Based Value, and myCARFAX—that make it easier for dealers to acquire, advertise, retail, and service used cars. CARFAX maintains a database comprising more than 17+ billion vehicle history records from more than 100,000 sources worldwide.
Stop by Booth #1301 to learn how CARFAX can help you connect with ready to buy consumers, and for your chance to play CARFAX Coin Drop—a great way to win some spending money for New Orleans.
NADA Booth #13010
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