NEW PODCAST EPISODE: Don’t Stop (Thinking about Tomorrow)

In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about making cuts to our advertising budgets in times of trouble. It happens a lot, but is it the right move? Matt is joined by Ilana Shabtay, Director of Marketing at AutoLeadStar and Contributor at Dealer Marketing Magazine in this episode to chat about it.

Pausing your marketing ads and campaigns means losing your audience tracking, falling behind on brand recognition and targeting, and not having the means to bounce back with new messaging as the ever-changing market surprises us once again.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing.

Listen below.

Read the article that inspired this episode.

Matt Wilson

Account Director & Podcast Host at SilverBack Advertising & Mostly Automotive Marketing

Matt is the Account Director at SilverBack Advertising a full service marketing agency with a focus in the automotive vertical. Matt’s role centers around Silverback’s proprietary OTT platform called Data Fusion Marketing and the agencies relationship with dealers and partner agencies. Prior to that Matt was the Marketing Director for a group of Nissan stores in the Northeast and spent 15 years in the radio industry, first in Promotions and Marketing and then as an on-air host and program director.

Matt is also the host of ‘Mostly Automotive Marketing with Matt Wilson’ a podcast all about automotive marketing. Mostly. You can listen on any podcast platform and follow Matt on social media for the latest episodes and info.