On this episode of Experimarketing, Colin and Matt chat with Dennis Ephlin, Partner, IBM Auto Industry Practice, about dealerships’ customer experience (CX) and 5 steps that can set your dealership up for CX success!
Read the article that inspired this episode.
He is also the host of the Experimarketing podcast, where he discusses advertising trends and tools with thought leaders in the automotive space. Above all, Colin aims to educate dealers about effective advertising by thinking outside the box—and positively impacting their bottom line
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