In this Episode of Mostly Automotive Marketing with Matt Wilson, we revisit one of Matt’s favorite topics – OTT.
Does it sound boring? It’s not. If you like Automotive Marketing. If you don’t like Automotive Marketing then, yes, it’s boring.
There is no going back; cord-cutting is here to stay, and this presents new and exciting opportunities for local and regional dealers.
So, what is it? Why should dealers consider it? What kind of attribution is available?
Matt’s guest is Ed Steenman, Owner at Steenman and Associates and contributor at Dealer Marketing Magazine.
Read the article that inspired this episode.
Matt is also the host of ‘Mostly Automotive Marketing with Matt Wilson’ a podcast all about automotive marketing. Mostly. You can listen on any podcast platform and follow Matt on social media for the latest episodes and info.