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NEW PODCAST EPISODE: Reputation Management Chat with Melanie Borden

November 19, 2020 by Matt Wilson

Dealer marketing podcast



In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about one of Matt’s favorite topics – reputation. What’s more important that your stores reputation? The answer is most likely, nothing!

92% of consumers now read online reviews vs. 88% in 2014

– Vendasta report

In a car dealership today, having a strategic process to address customer reviews is an absolute necessity.

Is your reputation strategy solid and ready for 2021?

In this episode Matt and Melanie Borden, Vice President of Marketing at Celebrity Motor Cars and Contributor to Dealer Marketing Magazine, discuss the importance, how dealers should treat the process and the relationship between OEM surveys and reputation management.

Listen below.

Read the article that inspired this episode.

LISTEN TO MORE PODCASTS

  • About
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Matt Wilson

Matt Wilson

Account Director & Podcast Host at SilverBack Advertising & Mostly Automotive Marketing
Matt is the Account Director at SilverBack Advertising a full service marketing agency with a focus in the automotive vertical. Matt’s role centers around Silverback’s proprietary OTT platform called Data Fusion Marketing and the agencies relationship with dealers and partner agencies. Prior to that Matt was the Marketing Director for a group of Nissan stores in the Northeast and spent 15 years in the radio industry, first in Promotions and Marketing and then as an on-air host and program director.



Matt is also the host of ‘Mostly Automotive Marketing with Matt Wilson’ a podcast all about automotive marketing. Mostly. You can listen on any podcast platform and follow Matt on social media for the latest episodes and info.
Matt Wilson

Latest posts by Matt Wilson

  • NEW PODCAST EPISODE: Don’t Stop (Thinking about Tomorrow) - January 15, 2021
  • NEW PODCAST EPISODE: Better Safe Than Sorry - January 11, 2021
  • NEW PODCAST EPISODE: Doing Business with Dealers in 2020 and Beyond - December 31, 2020

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Filed Under: Advertising, Blog, Content Marketing, Direct Marketing, Marketing Tagged With: automotive marketing, customer loyalty, matt wilson, melanie borden, mostly automotive marketing, podcasts, reputation management

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