NEW PODCAST EPISODE: Reputation Management Chat with Melanie Borden

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about one of Matt’s favorite topics – reputation. What’s more important that your stores reputation? The answer is most likely, nothing!

92% of consumers now read online reviews vs. 88% in 2014
– Vendasta report

In a car dealership today, having a strategic process to address customer reviews is an absolute necessity.

Is your reputation strategy solid and ready for 2021?

In this episode Matt and Melanie Borden, Vice President of Marketing at Celebrity Motor Cars and Contributor to Dealer Marketing Magazine, discuss the importance, how dealers should treat the process and the relationship between OEM surveys and reputation management.

Listen below.

Read the article that inspired this episode.

Matt Wilson

Account Director & Podcast Host at SilverBack Advertising & Mostly Automotive Marketing

Matt is the Account Director at SilverBack Advertising a full service marketing agency with a focus in the automotive vertical. Matt’s role centers around Silverback’s proprietary OTT platform called Data Fusion Marketing and the agencies relationship with dealers and partner agencies. Prior to that Matt was the Marketing Director for a group of Nissan stores in the Northeast and spent 15 years in the radio industry, first in Promotions and Marketing and then as an on-air host and program director.

Matt is also the host of ‘Mostly Automotive Marketing with Matt Wilson’ a podcast all about automotive marketing. Mostly. You can listen on any podcast platform and follow Matt on social media for the latest episodes and info.