NEW PODCAST EPISODE: The ‘Why Buy’

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the ‘why buy’ message. What makes your dealership different? What is your differentiating factor? Do you have one? Do you need one? Why should customer come to you? Max Zanan, Founder and CEO of MZ Dealer Services (and expert panel member at Dealer Marketing Magazine) discuss.

A clear cut ‘Why Buy From Us’ story is the most effective marketing and customer acquisition/retention message.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing.

Listen below.

Read the article that inspired this episode.

Matt Wilson

Account Director & Podcast Host at SilverBack Advertising & Mostly Automotive Marketing

Matt is the Account Director at SilverBack Advertising a full service marketing agency with a focus in the automotive vertical. Matt’s role centers around Silverback’s proprietary OTT platform called Data Fusion Marketing and the agencies relationship with dealers and partner agencies. Prior to that Matt was the Marketing Director for a group of Nissan stores in the Northeast and spent 15 years in the radio industry, first in Promotions and Marketing and then as an on-air host and program director.

Matt is also the host of ‘Mostly Automotive Marketing with Matt Wilson’ a podcast all about automotive marketing. Mostly. You can listen on any podcast platform and follow Matt on social media for the latest episodes and info.