Tri-State Dealerships Support Drive to Help Fulfill Educational Goals of Fastest-Growing Homeless Segment
Cincinnati, OH – July 27, 2010 – OneCommand (www.onecommand.com), the nation’s leader in preference-based, automated, multi-channel marketing, has teamed with auto dealerships in the Tri-state area to provide school supplies to homeless students, the fastest growing segment of the country’s 3 million homeless population.
In conjunction with Project Connect, a Cincinnati Public Schools organization, OneCommand is working with client dealerships to support its annual school supply drive by raising awareness of the program, providing donation centers and encouraging dealership customers to participate by donating school supplies.
“These students simply want to go to school to learn,” said Jacob Close, General Sales Manager at Columbia Hyundai and Columbia Acura in Cincinnati. “As the school year begins, we cannot think of a better way to contribute to our community than by helping support the education of these young kids who have neither a voice nor a choice in being homeless.”
The average age of a homeless person is only 9 years old, according to Cincinnati’s Project Connect, whose mission, along with its partner organization, Faces Without Places, is to improve the educational lives and opportunities of homeless kids. Project Connect’s annual drive provides school supplies to an average of 1,064 homeless students every year.
“A backpack full of new school supplies is a real confidence booster for the children and youth that we serve. They feel better knowing they have everything they need to get off to a good start,” commented Karen Fessler, Project Connect’s Director.
Those who are interested in supporting the drive can do so at one of the following local dealerships: Kings Nissan, Kings Toyota, Columbia Hyundai, & Columbia Acura. 2010 school supply lists are available at the participating dealerships or donors can simply drop off any type of school supply – all donations will be accepted. The drives will run from August 2 – August 13, 2010 and will benefit children and youth experiencing homelessness throughout the Greater Cincinnati areas.
“We admire the work of Project Connect and, as a part of the community, wanted to work with our local dealerships to do everything we can to help as the school year begins,” said Lindsay Leugers, Vice President of Marketing at OneCommand. “We want every child to go to school with notebooks, pens, paper and everything else they need to have a great start – and finish – to their year’s education.”
About OneCommand (www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline workflow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.
In 2009 the Company delivered millions of personalized communications on behalf of its dealer clients – nearly doubling their communication during some of the most challenging market conditions.
OneCommand’s proven, web-based Relationship Performance Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of other two-way communication streams.
By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email [email protected] or visit www.onecommand.com.
About Project Connect and Faces Without Places
Project Connect, part of Cincinnati City Schools, is the only program in Greater Cincinnati exclusively serving children experiencing homelessness. Founded in 1996, Project Connect provides advocacy paired with specialized educational services and lifestyle enrichment opportunities for children who have neither a voice, nor a choice in being homeless.
Faces Without Places (FWP) was founded in 1998 as an education-focused foundation supporting Project Connect, a program for homeless children at Cincinnati Public Schools. FWP serves homeless children by providing valuable funding and awareness for enrichment, summer programming, transportation, uniforms, supplies, enrollment assistance, and field trips. Our mission is to keep children experiencing homelessness connected to their education. Our goal is school stability: one student, one school, one year. FWP assists up to 3,000 children annually, and has served more than 24,000 children experiencing homelessness since 1998. For more information visit www.faceswithoutplaces.org
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