Auto Dealer Podcasts

What factors do you consider when looking to adopt an OEM program for your dealership? What do you like or dislike about the program you currently use? What improvements would you like to see in the program? When the team at RevolutionParts, Inc. carried out a survey to learn what dealerships wanted to see in the OEM programs they use, they found three key things at the top of their minds. What are they? Better support and communication from the manufacturers, a focus on e-commerce sales, and better employee training. In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Ibrahim Mesbah , the Co-founder and CEO of RevolutionParts, Inc., to talk about OEM programs and accessing data in the automotive industry. They discuss the need for OEM programs to provide dealer support, how the cost can affect their use, and how to create better customer experiences through the programs. Stay tuned.

On this episode of Experimarketing, Matt and Colin connect with Ilana Shabtay , Director of Marketing at AutoLeadStar, to talk about what types of advertising and campaigns dealers can create and launch when inventory is at an all-time low! No Inventory? No problem!

On this episode of Experimarketing, Matt and Colin once again connect with Brent Albrecht , VP of Business Development at Friendemic, to discuss an experiment that Brent conducted regarding the impact of zero click search on actual website clicks. Interest findings ahead!

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss permeating culture. Sure, it sounds like some sort of medical issue or perhaps the name of a terrible punk band, however, in this instance we’re talking about how your company culture is reflected onto your showroom floor. Our guest is Culture Expert, Dealer Marketing Magazine Expert Panel Member and EVP at Binary Solutions Group, David Adcock .

On this episode of Experimarketing, Matt and Colin have a chat with Matt Childers , Dynamo Performance Manager at DealersLink, to discuss Google My Business, how to nest departments within a business' main Google My Business listing, and the importance of doing so. Learn some quick tips by giving the episode a listen!