Auto Dealer Podcasts

Dealer Marketing
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Dealer Marketing Magazine is a leading online trade publication that speaks to a large online audience. Our focus is on editorial content that educates and enlightens auto dealers using how-to and thought leadership articles. Although we may carry some news or industry information that relates to our goal of teaching, we are not a news publication.
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Dealer Marketing Podcast Logo
Dealer Marketing Magazine is a leading online trade publication that speaks to a large online audience. Our focus is on editorial content that educates and enlightens auto dealers using how-to and thought leadership articles. Although we may carry some news or industry information that relates to our goal of teaching, we are not a news publication.

Make It Sticky

On this episode of Experimarketing, Colin and Matt connect with Karla Guleserian, Director of Marketing at Velocity Automotive Solutions, to discuss automotive websites, search results pages (SRPS), vehicle details pages (VDPS), and the idea of making them "sticky." Listen to learn why it's so important to ensure that you're providing potential dealership customers with all of the information they will need on both a dealership's SRPs and VDPs. This could be a controversial topic because many automotive vendor partners think/proclaim the most important part of a dealership's website are the VDPs, but are they? 
Karla Guleserian

featuring

Karla Guleserian

Home Page Slides

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss home page slides. At the beginning of every month, it’s a mad rush to get them up. Lease specials, service incentives, sales events…we need them up now! Do we really need them though? Do people see them? It is a giant waste of time and resources. Dane Saville, Co-Founder at Reunion Marketing, Host of the KPI Cafe and Expert Panel Member at Dealer Marketing Magazine discuss in this short episode.
Dane Saville

featuring

Dane Saville

Google Analytics 4

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss GA-4. What is it? How do you get it? What is different about it? My guest is the Owner of Steenman Associates and Expert Panel Member at Dealer Marketing Magazine, Ed Steenman. Ed takes us through the answers and more.
Ed Steenman

featuring

Ed Steenman

Online, Offline & Everything In Between

On this episode of Experimarketing, Matt and Colin connect with Greg Ross, Connected Car Practice Manager at motormindz, to discuss how dealers can leverage connected car technology to enhance the customer experience and ultimately, positively impact their dealership's bottom line. Dealers need to unite and become more vocal asking for connected car data so they can change the automotive space for the better! 
Greg Ross

featuring

Greg Ross

Are BDC's selling appointments? Or selling cars?

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss a very important BDC philosophy. Are BDC’s selling appointments? Or selling cars? Wendy Reeves , Founder of BDC Angels / Dealer Marketing Magazine Expert Panel Member and I discuss BDC tools, processes and BDC’s relationship to marketing.
Wendy Reeves

featuring

Wendy Reeves