Evaluating OEM Programs and Providing Better Customer Experiences
What factors do you consider when looking to adopt an OEM program for your dealership? What do you like or dislike about the program you currently use? What improvements would you like to see in the program? When the team at RevolutionParts, Inc. carried out a survey to learn what dealerships wanted to see in the OEM programs they use, they found three key things at the top of their minds. What are they? Better support and communication from the manufacturers, a focus on e-commerce sales, and better employee training. In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Ibrahim Mesbah , the Co-founder and CEO of RevolutionParts, Inc., to talk about OEM programs and accessing data in the automotive industry. They discuss the need for OEM programs to provide dealer support, how the cost can affect their use, and how to create better customer experiences through the programs. Stay tuned.