Auto Dealer Podcasts

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Dealer Marketing Magazine is a leading online trade publication that speaks to a large online audience. Our focus is on editorial content that educates and enlightens auto dealers using how-to and thought leadership articles. Although we may carry some news or industry information that relates to our goal of teaching, we are not a news publication.
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InsideAuto Podcast Podcast Logo
InsideAuto Podcast, co-hosted by Aharon Horwitz and Ilana Shabtay, features top leaders, GMs, and authors in the automotive industry. The podcast also features top entrepreneurs in and out of the automotive industry.

The Future of Mobility and Impact of EVs on Automotive

In this episode… Based on the big changes the world has witnessed over the last year due to the COVID-19 pandemic, do dealerships know the percentage of car buyers that would be willing to buy an electric car without test driving it first? Can they predict the future of the industry as we move further to the online space? Digital retailing in the automotive industry is skyrocketing, which presents a big challenge to big and small names alike in the space. How do you overcome the hurdle? In a bid to drive sales, dealerships have to put systems in place that will help bring customers back into dealerships to view and test-drive electric cars. Matt Tedesco, the National Program Manager for the BMW field team at Shift Digital, is Ilana Shabtay's guest in this week's episode of the InsideAuto Podcast . Together, they discuss the impact of electric cars in the automotive industry. Matt also talks about the biggest challenges the industry will face in the near future, maintaining electric cars, and BMW’s latest innovations. Here’s a glimpse of what you’ll learn:  How Matt Tedesco entered the automotive industry Matt talks about earning his MBA and writing his thesis on electric vehicles (EVs) How to charge an electric vehicle and how that is likely to change in the future Maintenance, parts, and upkeep for electric cars Matt shares some of the electric car innovations currently happening at BMW The biggest challenges the automotive industry is likely to face in the near future How to use digital marketing to attract customers into dealerships About Matt Tedesco Matt Tedesco is the National Program Manager for the BMW field team at Shift Digital. With a passion for emerging technologies, digital marketing, and sustainability, his team works with every BMW dealer in the U.S. on best practices for SEM, SEO, video marketing, and more. Matt has been honing his skills in the automotive industry for the last 15 years, working at Cobalt, Epsilon, and PureCars. He has worked with nearly every OEM and hundreds of dealerships covering most of New England and the Greater New York area. Matt has a Bachelor's in political science and an MBA in Finance. Growing up, he was an All-American soccer player.

AutoNation's Senior Director of Digital E-Commerce Talks Strategy

In this episode… A good marketing strategy for a dealership often involves the right combination of SEO and CRM tactics. This has only been further proven by the pandemic, which made dealerships heavily reliant on e-commerce sales to drive business. Brian Free and his team at AutoNation have been leveraging a ton of different marketing strategies to drive traffic to their 400+ websites. For instance, they use social media and Google to ensure their reputation is intact so they can keep attracting and closing online sales. Since they monitor their brand so closely, they noticed an increased conversion rate during the COVID-19 pandemic period as more customers choose to buy cars online. Brian Free, the Senior Director of Digital E-Commerce at AutoNation, is Ilana Shabtay's guest in this episode of the InsideAuto Podcast, where they talk about AutoNation's SEO and digital marketing strategies. Brian explains how he got started at AutoNation, how he optimizes the dealership's websites, and talks about some of the challenges faced by the automotive industry.

Marketing automation, Ironman, and everything in between with Justin Harmon from Eide CDJR

In this episode… The current economic times have made it necessary for dealerships to embrace digital marketing and detail retailing to promote their businesses and products. To do this, marketers have to be creative in their outreach messages for attracting potential customers. They also have to pay attention and listen to their audience if they want to provide the best products and services to them. For Justin Harmon, effective digital retailing can compare to preparing for a triathlon. You have to prepare well in advance and know what your goal is. You also need to evaluate and measure your performance to become better and achieve greater success. In this episode of the InsideAuto Podcast , Ilana Shabtay interviews Justin Harmon, the Marketing Director for Eide Chrysler, about his dealership digital retailing strategies during the current COVID-19 pandemic. He also talks about the importance of being a good listener, his video marketing strategies, and his love for Ironman triathlons. Here’s a glimpse of what you’ll learn:  How Justin Harmon got started in the automotive space The importance of being creative and a good listener Justin talks about some of the marketing videos he’s made What Eide Chrysler has been doing to adapt to changing consumer trends caused by COVID-19 The digital marketing and retailing strategies Justin has been using for Eide Chrysler Justin talks about his participation in Ironman triathlons About Justin Harmon In this episode of the InsideAuto Podcast , Ilana Shabtay interviews Justin Harmon, the Marketing Director for Eide Chrysler, about his dealership digital retailing strategies during the current COVID-19 pandemic. He also talks about the importance of being a good listener, his video marketing strategies, and his love for Ironman triathlons. Justin Harmon is the Marketing Director for Eide Chrysler based in Bismarck, North Dakota. He oversees the marketing of four stores and works with multiple vendors, holding them accountable for top performance. One of Justin's specialties is leveraging video for monthly offers, community participation, and showcasing the dealership's culture.

How Google Can Boost the Business of Your Dealership with Lissette Gole

In this episode… Google is known around the world as the top online research tool for people and businesses alike. As a company, Google regularly comes up with new marketing tools that dealerships can leverage to drive more profits to their businesses. However, it is important for business owners to know how to use Google’s tools to maximize their sales. To effectively leverage all that Google has to offer, you need to discover which metrics matter most to your business and the best strategies for driving customers to your dealerships. In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay interview Lissette Gole, the Head of Automotive Retail at Google, about how dealerships can use Google products to promote their business. Lissette also talks about the Dealers Guidebook 2.0, digital marketing for dealerships, and the Pandemic of Positivity (POP) movement. Here’s a glimpse of what you’ll learn:  Lissette Gole's background and how she got into the automobile industry How Lissette helps dealers use Google products The Google products Lissette is most excited about How digital marketing can help drive profits The benefits of Google's Dealer Guidebook 2.0 Lissette talks about the Pandemic of Positivity (POP) movement What Lissette hopes to see with dealerships in the future About Lissette Gole Lissette Gole is the Head of Automotive Retail at Google. She has nearly 20 years of automotive experience, delivering profit-driven solutions for dealers and OEMs. Before joining the team at Google, she was a Senior Account Manager for Microsoft and the Associate Media Director at Universal McCann. She earned a Bachelor of Arts degree in psychology from Wayne State University.

Keep Your Dealership Customers Happy... While Staying Out of Court with Tom Kline

In this episode… Although reputation is very important for car dealerships, many tend to ignore this — and in the long run, their businesses are negatively affected. These dealerships fail to establish effective reputation management strategies and don’t realize that customer feedback can help a dealership improve its operations. Not only that, but tending to your reputation can also help you provide better products and services to future customers. According to Tom Kline, the first step is preparing a cohesive policy or procedure document that outlines what needs to be done and can be revised as time goes on. He also encourages dealers to track their reputation on certain websites, following either a monthly or daily schedule of regular check-ins. This should also include responding to customer complaints, avoiding generic responses, and using the information gathered to improve their dealership's operations. Tom Kline, the Founder and Lead Consultant at Better Vantage Point, joins Ilana Shabtay in this episode of the InsideAuto Podcast to discuss his strategies for handling reputation management in dealerships. Tom explains why problem mitigation is important and talks about the need for compliance management and documenting customer data. Stay tuned! Here’s a glimpse of what you’ll learn:  How Tom Kline got started in the automotive industry Tom's transition to Better Vantage Point and how they help dealers keep the money they make The biggest violations Tom sees at dealerships and his advice for handling reputation management Tom shares success stories from one of his customers and clients Tom's advice for documenting customer data and handling compliance management How to get in touch with Tom Kline Tom Kline is the Founder and Lead Consultant at Better Vantage Point. He has 30 years of experience in the automotive and RV industries and has worked with both public and private dealers to solve problems, keep customers happy, and stay out of court. Tom is also an Endorsed Expert for Dealer Marketing Magazine , the Recreational Vehicle Dealers Association, the VIADA, and the CIADA. About Tom Kline Tom Kline is the Founder and Lead Consultant at Better Vantage Point. He has 30 years of experience in the automotive and RV industries and has worked with both public and private dealers to solve problems, keep customers happy, and stay out of court. Tom is also an Endorsed Expert for Dealer Marketing Magazine , the Recreational Vehicle Dealers Association, the VIADA, and the CIADA.
Tom Kline

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Tom Kline