Auto Dealer Podcasts

Dealer Marketing
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Dealer Marketing Magazine is a leading online trade publication that speaks to a large online audience. Our focus is on editorial content that educates and enlightens auto dealers using how-to and thought leadership articles. Although we may carry some news or industry information that relates to our goal of teaching, we are not a news publication.
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Mostly Automotive Marketing Podcast Logo
A Podcast all about Automotive Marketing. Mostly. Matt is the Account Director at SilverBack Advertising a full-service marketing agency with a focus in the automotive vertical. Previously Matt was the Marketing Director for a group of Nissan stores in the Northeast and spent 15 years in the radio industry, first in Promotions and Marketing, and then as an on-air host and program director. Matt is also the host of ‘Mostly Automotive Marketing with Matt Wilson’.

Home Page Slides

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss home page slides. At the beginning of every month, it’s a mad rush to get them up. Lease specials, service incentives, sales events…we need them up now! Do we really need them though? Do people see them? It is a giant waste of time and resources. Dane Saville, Co-Founder at Reunion Marketing, Host of the KPI Cafe and Expert Panel Member at Dealer Marketing Magazine discuss in this short episode.
Dane Saville

featuring

Dane Saville

BDC: Old School vs New School

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss old school vs new school BDCs. Are your BDC's tactics outdated? Do those “old school” tactics still work? Or is it time to approach BDC’s from a new direction? Marija Cvetkovska, Paid Search Manager at PCG Digtal and BDC Expert and I discuss.

Google Analytics 4

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss GA-4. What is it? How do you get it? What is different about it? My guest is the Owner of Steenman Associates and Expert Panel Member at Dealer Marketing Magazine, Ed Steenman. Ed takes us through the answers and more.
Ed Steenman

featuring

Ed Steenman

How I Broke My Clavicle

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss Matt's broken clavicle. I wasn't gonna share this story with you, figuring most wouldn't care, but when the Head of Automotive Retail at Facebook, Instagram and WhatsApp asks you what happened, you answer.

Answer the Question

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss Matt's latest car shopping experience.