Dealer Marketing Magazine

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Dealer Marketing Magazine is a leading online trade publication that speaks to a large online audience. Our focus is on editorial content that educates and enlightens auto dealers using how-to and thought leadership articles. Although we may carry some news or industry information that relates to our goal of teaching, we are not a news publication.
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Mostly Automotive Marketing Podcast Logo
A Podcast all about Automotive Marketing. Mostly. Matt is the Account Director at SilverBack Advertising a full-service marketing agency with a focus in the automotive vertical. Previously Matt was the Marketing Director for a group of Nissan stores in the Northeast and spent 15 years in the radio industry, first in Promotions and Marketing, and then as an on-air host and program director. Matt is also the host of ‘Mostly Automotive Marketing with Matt Wilson’.

Camera Etiquette / Absolute Attribution / Fandom

In this Episode of Mostly Automotive Marketing with Matt Wilson we start off talking about camera etiquette. Do you turn your camera on for meetings or keep it off? We’ll discuss the etiquette and share peoples LinkedIN comments. We’ll also discuss ‘absolutely’ attribution. Is it possible to know EXACTLY what convinced someone to buy a car? Of course not! We’ll discuss. Also, is it possible to be BOTH a Patriots Fan and a Tom Brady Fan? Matt thinks so, but the world doesn’t seem to agree.

Permeating Culture

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss permeating culture. Sure, it sounds like some sort of medical issue or perhaps the name of a terrible punk band, however, in this instance we’re talking about how your company culture is reflected onto your showroom floor. Our guest is Culture Expert, Dealer Marketing Magazine Expert Panel Member and EVP at Binary Solutions Group, David Adcock .
David Adcock

featuring

David Adcock

LIVE Podcast - August 25th 2021

In this Episode of Mostly Automotive Marketing with Matt Wilson we go LIVE to discuss Clubhouse and dealership local social posts. We also get a call from a listener who chats a bit about his podcast.

What is AskOtto?

This episode of Mostly Automotive Marketing is a “What the heck is?” episode. Matt wonders “What the heck is AskOtto?” and we get the answer from Eric Brown, Leader at inSearchX / AskOtto. Matt also chats about the relevancy of local traffic reports on the radio. 

Why You Should Let Someone Else Buy Your Media

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat with Maria Corsaro from Zoom1 Media & Advertising all about media buying. Many dealers buy their radio and TV directly from the stations – but are you getting the most for your money when you do that? Probably not.