Digital Retailing
10 Skills Every Dealership Marketer Needs in 2025
The list of skills that every dealership marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true...
Embracing Social Selling as a Sales Manager: Overcoming Challenges and Unlocking Potential (PART 1)
Hey, you know that thing your kids are always staring at? Social media? Well, what if I told you it could actually help you sell more cars? I know, I...
Use it or Lose it: The Vital Role of Activated Data in Closing Sales
There’s a lot of talk about data in automotive these days, and rightfully so. We are living in an age where data is literally the factor that...
Retail is an experience, not a location
Retail is NOT a physical location. RETAIL IS AN EXPERIENCE. This statement may raise questions, prompt pushback, or lead to realizations. Retail...
Third Party Digital Retailers are Driving Leads in the 2022 Auto Industry Climate
In early 2020, no one could have imagined what the next two years would hold for the world- or the automobile industry. Through the shut downs of the...
eCommerce Has Permanently Disrupted the Way New Car Dealers Sell OEM Parts
Over the past two decades, retail has drastically changed with the rise in eCommerce. Compared to other sectors, the automotive industry has been...
Dealing with Digital Disruption: How to Make Digital Retail Work for your Dealership
Over the last few years, a combination of advancing technology and changing consumer behavior driven by the pandemic have pushed digital retail to...
Mobile Shopping is Impacting Online Parts Sales
For millions of people, shopping online has become the preferred method, especially over the past two years since the start of the pandemic. However,...
How Combining Agile Thinking and Acknowledging the Individualism of the Customer is Disrupting Auto Finance
In the post-pandemic world, the, in some ways forced, adoption of digital has had resounding effects on the purchasing process. The pandemic created...
Embracing the Future Facebook Ecosystem of Today
The title may have seemed confusing. If we’re going to take a dive into a future ecosystem, how can it also be available today? The answer is simple:...
Inventory Trends
How long have we been waiting for inventory levels to return to normal? At this point, the ongoing inventory crunch in both new and used cars is just...
Supply Chain Issues and Inventory Challenges For Franchised New Car Dealers
The automotive industry has experienced a variety of challenges since the beginning of the pandemic, and with ongoing supply chain issues impacting...