The new Gramm Leach Bliley Act (GLBA) regulations aren’t going away and become effective on December 9, 2022. You don’t have to agree, but you do have to comply. If you haven’t started already, it’s time to begin the work of parsing out how you will respond.
I’ve asked various industry experts to chime in on how you should focus your efforts.
Here’s what they had to say:
“Occasionally you get a nudge to rethink what you’re doing. While it might feel like it’s more an elbow to the ribs, the FTC Safeguard Rule that is part of the Gramm-Leach-Bliley bill is forcing auto dealerships to take their customer’s data security seriously. We find this to be the biggest opportunity for dealerships to take back control over your data that is created on your properties, from your media investments, by your customers. When your shoppers give you their Personal Indentifiable Information (PII), they believe it was to you. But what is more likely is that it was to a third-party such as a trade-in tool, credit form, chat, and so on. We restructure the way data is created, stored, and activated. This offers the clearest path to Safeguard Rule compliance while benefiting your customer experience.”
“There are 5 steps dealers should take to establish a good-faith compliance effort to address general cybersecurity, the FTC's Safeguard Rules, the ongoing battle against "phishing," and ransomware attack prevention:
President, ARMD Resource Group, LLC
“In October of 2021, the FTC updated the 2003 Safeguards Rule to reflect the sign of the times. While the industry is buzzing about this update as if it is something new, it simply is a rule that is reflecting the current state of the industry and the ever-growing risk to dealers with protecting customer’s information, both paper and digital.
The term “qualified” has been added to describe the seemingly elusive role in a dealership of a “CCO”. The need to document all the digital audits and deploy the risk mitigation steps like multifactor authentication etc. have been added. An incident response plan to document the dealer’s plan to deal with a breach has been added. Vendor risk management continues to be a critical task, even since the 2003 days.
The FTC is going to hold third parties responsible for any customer information in a more stringent light. At the end of the day, on December 9, 2022, dealers are advised to document all these updates to the Safeguards Rule. If it isn’t documented, it didn’t happen!
General Counsel, ComplyAuto
“What we've seen is that the revised federal Gramm-Leach-Bliley Act's Safeguards Rule ("Revised Rule") continues to confuse dealerships across the country on how to exactly fulfill these new obligations. Many folks are talking about it -- their attorneys, state and national trade associations, and other dealers -- but none of them provide a cost-effective solution to meet the dealers' needs.
We work closely with a dealership's IT company or third-party managed service provider ("MSP") as two halves to a pair of scissors to get the dealership fully compliant with the Revised Rule. We help create required documentation (the Information Security Program and all of the required plans that go with it), provide employee security awareness training, execute phishing simulations on employee emails, perform penetration testing and vulnerability scanning as well as risk assessments at the dealership, and help manage vendor requirements in signing Data Processing Agreements and completing vendor risk assessments.
Not only will this help fulfill the Revised Rule but also potentially affect cybersecurity premiums. If your clients have not experienced it yet, dealerships across the country tell us that their quoted premiums have increased two to three hundred percent for this year. Implementing our services to bolster your data protection and cybersecurity protocols will go a long way in showing them that you place a priority on data security and will possibly reduce your cybersecurity premiums (or get coverage in the first place).”
CEO, Vtech Dealer IT
“Compliance is like a marathon. Come the end of the year; you want to be on mile 22 rather than mile 3 of the race. Some of the GLBA compliance requirements are major systems upgrades that take time to set up properly. Start planning now.”
Of course, he’s right. Here are other GLBA considerations:
Is all of your customer data encrypted?
Do you have endpoint protection throughout the dealership?
Do you have a data retention policy in place?
Have you implemented multi-factor authentication (MFA)?
Do you have a written “incident response plan?”
Have you completed cyber training for all employees?
…and there’s more…
To practice optimal risk mitigation, here, begin by figuring out where your biggest areas of vulnerability are and build out your program from there. Feel free to reach out to any of these folks (including me) if we can answer any questions. We are happy to receive your call. Cheers!
Tom Kline, a former dealership owner with 30+ years of experience, specializes in solving dealership problems through risk mitigation remedies, compliance, and dispute resolution for dealerships. Tom is the Lead Consultant and Founder of Better Vantage Point and has worked with publicly-held and private dealerships. Kline recently created AlwaysDoBetter.com/HowWeHelp, a digital comment box, to prevent employees and customers from posting negative reviews online while giving the dealer an opportunity to resolve the issue. Kline is a member of the Expert Panel for Dealership Marketing Magazine and an Endorsed Expert for the RVDA, VIADA, and the CIADA. Kline recently spoke at the national Digital Dealer Conference and will be presenting at the RVDA National Conference. Thank you for seeing things from a Better Vantage Point.
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