The new offering comes on the heels of a Facebook announcement this morning, opening mobile ad services to all businesses, including dealerships.
Chicago, IL – June 6, 2012 – SOCIALDEALER, a leading social media management company that helps automotive dealers create, manage and monitor their social activities through one centralized web platform, today introduced they now offer dealerships the ability to create and buy mobile sponsored-story placements from Facebook. The service offering comes on the heels of Facebook’s own announcement this morning that any size company can now send sponsored stories to mobile users of Facebook; the service was previously only available to large companies with fans of 500,000 or greater.
The change in policy means Facebook mobile ads are open to a much larger pool of advertisers with any size budget. Dealerships large and small can now target mobile Facebook users; an important distinction when more than half of Facebook’s 900 million users access the social network through a mobile device.
“By Facebook offering mobile ad capabilities to companies of any size they’ve essentially opened up close to 500 million prospects to dealers,” said Phil Penton, President of SOCIALDEALER. “We pride ourselves on being first to market with the newest social media trends and this offering is no exception. We’re ready to get dealerships of any size in front of targeted mobile consumers on Facebook ready to buy, today. ”
SOCIALDEALER was one of the first automotive social media companies to manage Facebook Ads for automotive dealers, making the company a proven leader when it comes to targeting Facebook fans. The possibilities with mobile are endless. Just one example is using mobile ads to market service specials to reach people on-the-go, many of whom will be in their vehicle at the time.
“This policy switch blows the doors wide open for dealerships marketing on Facebook. We couldn’t be more excited to help them get started,” said Penton.