Sarasota, FLA – March 19, 2012 – Steve Stauning, a noted industry trainer, author and speaker,has been selected to share what private dealerships must do to survive industry consolidation with attendees at the 12th Digital Dealer Conference and Exposition in Orlando, Florida, April 3, 2012.
As the number of total dealerships drop, the Publicly-Traded MegaDealer Groups continue to grow. In his session, Stauning will teach attendees how to negotiate like a MegaDealer to get the best price and contract terms for their needs. In addition, he’ll share how to leverage social media, digital marketing and subject matter experts in order to level the playing field and survive further consolidation in the industry.
In this fast-paced, information-packed session, principals will learn:
· Exactly what to say and do so that they can vet vendors and negotiate with suppliers just like the large dealer groups.
· How to leverage social media and other digital marketing to their advantage without raising their costs.
· Where to find trusted subject matter experts who will help guide them for free.
“Having worked on the inside of a very successful MegaDealer group, I saw firsthand how their size gave them a powerful negotiating position. I learned the questions to ask, how to negotiate aggressively and how to use social marketing to its maximum advantage,” said Stauning. “These are steps a dealership of any size can use to help them negotiate the best deals for their stores. Join me as I show private dealers the ins and outs of negotiating like a MegaDealer and surviving industry consolidation.”
For additional information on the Digital Dealer conference and Stauning’s presentation, please visit www.digitaldealerconference.com.
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About Steve Stauning:
Steve Stauning is a wildly popular automotive industry trainer, speaker and writer. In addition to the digital marketing training and consulting he provides his clients and to various industry groups; Steve serves as a regular columnist for Digital Dealer Magazine.
He is also the founder of pladoogle, LLC, a leading ecommerce solutions firm. Prior to pladoogle, Steve has served in various automotive ecommerce leadership roles, including as the Asbury Automotive Group’s (NYSE: ABG) director of ecommerce, the director of the Web Solutions division of the Reynolds & Reynolds Company, and as general manager for Dealer Web Services at Dealer Specialties.
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