The InsideAuto Podcast hosts top GMs, Thought Leaders, Entrepreneurs, and Marketers in and out of the automotive industry. Launched in the middle of the pandemic, it covers everything from productive quarantine hobbies to effective marketing as we encounter the dynamic market. Below is a roundup of the best tips and tricks from top automotive professionals that … [Read more...] about 5 Lessons From the InsideAuto Podcast as We Enter 2021
In this Episode of Mostly Automotive Marketing with Matt Wilson, we revisit one of Matt's favorite topics - OTT. Does it sound boring? It's not. If you like Automotive Marketing. If you don't like Automotive Marketing then, yes, it's boring. Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video … [Read more...] about NEW PODCAST EPISODE: OTT + Big Words with Ed Steenman
Audience Growth, Advances in Features, Targeting, and Data; Support Increased Roas Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT ad spending has seen double-digit increases in recent years, with +54% YoY growth in 2018, 41% in 2019, and 32% in 2020³. There is no going back; … [Read more...] about Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
In the early months of 2020, many auto industry observers believed the industry would be looking at an annual pace of approximately 16.5 million new vehicle sales for the year. When the COVID-19 pandemic spread across the globe, this forecasted number had plunged to about 12 million, as hundreds of millions of potential shoppers stayed home and away from auto … [Read more...] about How Will the COVID-19 Pandemic Change the Way Dealers Market to Customers?
Several of the DealerScience tools integrate directly into dealership websites. This means that throughout the process of discussing our products with a dealer, installing and onboarding that store, and then ongoing account management, we see a lot of different website setups and digital retail integrations. As a fresh set of eyes on a dealership’s website, we can often offer … [Read more...] about Diminishing Returns: How Many CTAs Should You Have?