A while back, my teammates looked into performance reports from various vendors and agencies, trying to assess the industry standard. I’d love to say we were surprised by the amount of vanity metrics used by some agencies, but truth be told - it’s becoming more and more common to embellish reports with meaningless statistics, or manipulate data to imply positive results, … [Read more...] about The Art of Detecting Manipulations in Marketing Reports
advertising
NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth compatibility, your TV is doing something else. Tracking every ad view. As granularity has evolved for digital alternatives such as pay per click, many automotive dealers began to reevaluate the previous effectiveness of … [Read more...] about NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
J.D. Power and Nielsen Transform Auto Advertising With the Launch of the Nielsen Auto Cloud
New York — August 13, 2018 — Today Nielsen (NYSE: NLSN) launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power of the Nielsen Marketing Cloud with J.D. Power’s world-class car-buyer intelligence and insights. This next-generation cloud technology provides automotive advertisers, agencies and media owners … [Read more...] about J.D. Power and Nielsen Transform Auto Advertising With the Launch of the Nielsen Auto Cloud
Flashtalking Launches Personalized Video for Tier 2 Auto Delivering on Demand for Data Driven Localized Auto Advertising Solutions
New York — June 19, 2018 (GLOBE NEWSWIRE) — Flashtalking, the leading global independent platform for ad management, data activation and unified insights today announced the launch of their new Personalized Video solution tailored specifically to the sophisticated demands of the Tier 2 automotive market. The solution unites the powerful impact and engagement of video … [Read more...] about Flashtalking Launches Personalized Video for Tier 2 Auto Delivering on Demand for Data Driven Localized Auto Advertising Solutions
Marketing: Do Your Job and Let Manufacturers Do Theirs
We’re almost to the halfway point of 2018. How are you feeling about the marketing plan you have in place for this year? (This assumes you do have one in place.) If you ask 10 automotive marketing professionals, you’ll get 10 different answers on what they think you should be doing. That’s because marketing and advertising are very complex, and strategies are simply … [Read more...] about Marketing: Do Your Job and Let Manufacturers Do Theirs