In 2007, in the award-winning film about entrepreneurialism and greed There Will Be Blood, actor Daniel Day-Lewis earned an Academy Award for his menacing portrayal of oil prospector Daniel Plainview. In a pivotal scene, Plainview describes how he uses diagonal drilling—comparing it to angling a drinking straw from his claim underground to his competitors’ to drain away … [Read more...] about Fintechs: Are They Creating New Revenue Streams, or Siphoning Existing Ones?
Imagine a world where you can target consumers actively shopping and visiting other car dealerships. With geofencing marketing technology, now you can. Geofencing marketing allows for businesses to target their ads to people based on the physical places they go, such as buildings, malls, events, competitors’ dealerships, repair centers, and other locations with a large … [Read more...] about Case Study: How a Luxury Dealership Won With Geofencing Marketing
ACV Auctions is a dealer-only, online auction platform and end-to-end service provider. ACV is currently the fastest-growing independent auction in the nation, expanding into new markets every month. Dealers nationwide are downloading the ACV app to get access to thousands of fresh trade-ins listed on the platform every month. The ACV wholesale process begins at … [Read more...] about March App of the Month: ACV Auctions
Research by Crowdtap reveals that 87% of auto buyers research potential car purchases on social media prior to making a decision. This means virtually every auto dealer should actively look for better ways to leverage social media to reach customers. Facebook is the most popular social media network among car buyers—84% of them use it, per Dealer.com and GfK Automotive … [Read more...] about Go Where the Buyers Are: Why Dealers Need Facebook Ads