Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the day that they no longer have to drive cars. As more self-driving car pilot programs take to the streets, the promise of this category of vehicle is rapidly taking hold with many of today’s car shoppers—despite the fact that such … [Read more...] about How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners
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Why Brand Loyalty Must Be a Priority for Dealers in 2018
Automotive retail is on track to have a positive 2018, with the first half of the year’s sales exceeding analyst expectations, and a recently reported strong June. Yet dealerships continue to face challenges, from increasing competition and rising expenses to a tricky consumer relationship model. What’s the solution? A reprioritization of brand loyalty and focus on … [Read more...] about Why Brand Loyalty Must Be a Priority for Dealers in 2018