While we can’t be 100% certain how strong it will be, the demand for vehicles—whether it’s due to an expiring lease, delayed upgrade, or repair issue that was put on the backburner—will return. When coronavirus restrictions start to lift and the economy begins to hum again, you want to be the dealer that shoppers turn to. Even though it may feel like activity has come to an … [Read more...] about Brand Building Tips for Dealerships During COVID-19
auto dealer marketing
4 Steps to Set Your Dealership Marketing Up for Success
Have you ever considered that setting up your dealership for success could be as simple as examining your habits? It may sound farfetched, but it's true. Our habits have a big impact on daily life, both in and out of work. Habits have been researched extensively for many years. In fact, this year marks the 31st anniversary of Stephen Covey's best-selling book, … [Read more...] about 4 Steps to Set Your Dealership Marketing Up for Success
Three Digital Ways to Convert After-Hours Leads Into Sales
Your dealership hours might be 9-to-5, but your customers’ lives are 24/7. Car shopping happens everywhere—in line at the grocery store, sitting at the kitchen counter after the kids have gone to bed, or on the phone over lunch. According to the 2019 CarGurus Buyer Insight Report, 73% of car shoppers research and compare exhaustively to find the right vehicle for them. And … [Read more...] about Three Digital Ways to Convert After-Hours Leads Into Sales
Should Your SEO Be Outsourced?
Automotive SEO is complex, period!! Yet, most dealers will make the mistake of trying to perform SEO themselves rather than hiring a professional for the job, or even worse… just let their “Dealer Website Provider” handle it. In some cases, the do-it-yourself approach towards digital marketing and SEO may work, but even a simple mistake could result in your site being … [Read more...] about Should Your SEO Be Outsourced?
Why Your Ad Budget Should be Optimized by AI and Not Humans
For a long time, we all feared that machine learning and AI would take our jobs, diminish work, and leave us unemployed. But we’re over that. Now, across every industry, we see that data actually enhances businesses and makes us more efficient. It’s official: computers are not taking our jobs. According to the Harvard Business Review, companies who have adopted data-driven, AI … [Read more...] about Why Your Ad Budget Should be Optimized by AI and Not Humans