Automotive SEO is complex, period!! Yet, most dealers will make the mistake of trying to perform SEO themselves rather than hiring a professional for the job, or even worse… just let their “Dealer Website Provider” handle it. In some cases, the do-it-yourself approach towards digital marketing and SEO may work, but even a simple mistake could result in your site being … [Read more...] about Should Your SEO Be Outsourced?
auto dealer marketing
Why Your Ad Budget Should be Optimized by AI and Not Humans
For a long time, we all feared that machine learning and AI would take our jobs, diminish work, and leave us unemployed. But we’re over that. Now, across every industry, we see that data actually enhances businesses and makes us more efficient. It’s official: computers are not taking our jobs. According to the Harvard Business Review, companies who have adopted data-driven, AI … [Read more...] about Why Your Ad Budget Should be Optimized by AI and Not Humans
Research Reveals How Dealerships Optimize Their Digital Marketing Channels
As dealers commit more and more attention and budget to digital marketing, choosing exactly where to invest becomes a challenge. Complicating that decision is the fact that today’s car shopping journey is more scattered than ever, due to multiple factors: The expectation of transparency and instant availability of informationThe rapid growth in the number of places to … [Read more...] about Research Reveals How Dealerships Optimize Their Digital Marketing Channels
DealerSocket to Display Enhanced Auto Retail Technologies at NADA
San Clemente, CA — March 20, 2018 — DealerSocket, a leading provider of technology solutions for the automotive retail industry, today announced a number of improvements for its automotive retail technologies, including dealership CRM, sales, inventory and pricing. These will be on display at the 2018 National Automobile Dealers Association (NADA) Convention & Expo, … [Read more...] about DealerSocket to Display Enhanced Auto Retail Technologies at NADA
Flick Fusion Reveals Three Biggest Misconceptions Auto Dealers Have About Video Marketing
Urbandale, IA — March 5, 2018 — Flick Fusion today revealed the three biggest misconceptions that auto dealers have about video marketing. The three reasons auto dealers are not implementing video marketing strategies based on Flick Fusion’s internal research are: (1) videos are expensive, (2) videos are time consuming and (3) videos provide little to no marketing ROI or … [Read more...] about Flick Fusion Reveals Three Biggest Misconceptions Auto Dealers Have About Video Marketing