2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns no longer hold true. With regard to internet lead process and management, there are almost as many “insights” and opinions as to how things should change as there are people offering said insights and recommendations. Before you … [Read more...] about Is RELEVANCE a part of your dealership’s internet lead management (ILM) process?
On this episode of Experimarketing, Colin and Matt connect with David O'Brien, President and CEO of Quantum5, a state-of-the-art training company that adds gamification into the training process! Quantum5 is a social advocacy community aimed at transforming the traditional 7-touchpoint car buying process into an effective, relationship-driven 2-part experience that builds … [Read more...] about NEW PODCAST EPISODE: Experimarketing – The “Quantum5” Leap
I was leaving my building in downtown Denver, heading to the dealership in Boulder this morning and I was thinking to myself how grateful I am to have the most wonderful circle of influence that I have in my life. Not just because of the people who had mentored me over the years, but also for the people I had found over my career who cared about me when they didn’t have … [Read more...] about Everybody is Your Friend, You Just Haven’t Met Them Yet
"Just get 'em in the door" isn't good enough anymore. And in a lot of places right now, it's against the law. Many salespeople are furloughed, working limited hours, or staring out at empty showrooms during the Great Quarantine. You can't do business the old way and still maintain social distance. But fortunately you don't have to. While many dealers are doing … [Read more...] about How To Sell More Cars Working From Home In Your Underwear
On the old classic TV show "Lassie," Timmy never fell down a well, contrary to popular belief. But viewers knew if Timmy did, he could rely on Lassie to get help. According to a J.D. Power conclusion based on a survey of 85,000 respondents, the #1 attribute car buyers look for in their next vehicle purchase is reliability. But what exactly do they mean? The dictionary … [Read more...] about 5 Ways to Put Reliability at the Center of Your Store’s Success