On this episode of Experimarketing Matt and Colin connect with Aharon Horwitz, CEO of AutoLeadStar, about what the gang calls "automation nation." This episode dives into machine learning, marketing automation and everything that marketers and dealers need to be aware of in 2021 and beyond! Listen below. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: Automation Nation – Experimarketing
What exactly is a chatbot? A chatbot is exactly what it sounds like: A robot that manages your conversations. The bot simulates a human-like interaction to give shoppers the information they are looking for. Bots are trained and then speak on your behalf, answering the most frequently asked questions while continuously learning your audience’s needs and … [Read more...] about Chatbot – Friend or Foe
For a long time, we all feared that machine learning and AI would take our jobs, diminish work, and leave us unemployed. But we’re over that. Now, across every industry, we see that data actually enhances businesses and makes us more efficient. It’s official: computers are not taking our jobs. According to the Harvard Business Review, companies who have adopted … [Read more...] about Why Your Ad Budget Should be Optimized by AI and Not Humans
It’s been predicted in countless sci-fi books and movies and by talk show pundits that the doom of humanity will be at the hand of its own creation: artificial intelligence (AI). If we are to believe them, robots are coming to wage war, take our jobs, and render people obsolete. Should we fight to stop automation progress? Should we stand our ground, stick to manual … [Read more...] about Is “Vending Machine F&I” the Right Answer for Today’s Auto Buyer?
Most of us, truth be told, don’t like being held accountable. The word accountability can sound negative, like punishment. We don’t cozy up to it without difficulty—we need a good reason to do so because people love wiggle room. But then again, wiggle room can lead to problems, especially in business practice. Some businesses tolerate carelessness and inconsistency when … [Read more...] about Focus on Dealership F&I Process Accountability for a Better PVR