Simply put, in times of crisis, we look to the experts. We turn to the voices that will provide us with actionable support to help us navigate through uncharted waters. We want to make smart business decisions during this time so we can thrive in a post COVID-19 world. In response to the pandemic’s impact, Google has compiled a variety of best practices for … [Read more...] about A Roundup of Google’s Latest Best Practices for Your Dealership
Automotive Industry Report
Where the COVID-19 Outbreak Is Impacting Dealers’ Marketing Strategies
As the world continues to watch and see exactly how the COVID-19 outbreak unfolds, everyone involved in the automotive industry is also eyes wide open on the topic. The outbreak has had a sweeping and profound impact in a short amount of time, and it has been a striking blow to what was a magnificent run of sales dating back to the recession of 2010. How Bad Will Things … [Read more...] about Where the COVID-19 Outbreak Is Impacting Dealers’ Marketing Strategies
Making More Money with the Right Inventory Metrics
vAuto founder Dale Pollak recently told a group of dealers: “We’re not in the car business, we’re in the business of making money.” And he’s right. One of the biggest influencers on new car dealers’ profitability in 2019 has been the health of their new vehicle inventory. In the latest Haig report, it was highlighted that franchise dealer expenses are growing faster … [Read more...] about Making More Money with the Right Inventory Metrics
Millennials Shaking Up North American Sales, According to New IgnitionOne Report
New York — August 8, 2018 — IgnitionOne, a global marketing technology and data analytics provider with a focus on the automotive sector, released its analysis of Q2 trends in the automotive industry, highlighting the continued dominance of SUVs across customer engagement, site visits and leads in North America, as evidence points to the increased influence of millennials upon … [Read more...] about Millennials Shaking Up North American Sales, According to New IgnitionOne Report