The 2020 coronavirus pandemic and its subsequent lockdowns have forced the automotive sales industry to get creative to keep the—frequently proverbial—doors open. From video calls to solo test drives at a customer’s home to complementary service appointment vehicle pickups, the customer experience looks much different now than it did just a few months ago. For most dealers, … [Read more...] about Preparing Your Dealership for Post-Pandemic Operation
automotive sales tips
They are coming in scared. They are wearing gloves. They are wearing masks. For the first time in history, they aren’t stealing our pens! In fact, they are bringing in their own. We are all in similar situations. We are interacting with customers in a very different fashion than we are used to. The playing field has once again been leveled. We have a tremendous amount of common … [Read more...] about Conquering the Corona!
One thing I’ve noticed in my 20 years in sales is that the feeling of self-doubt and insecurity is one of the largest constraints on sales success. After all, selling is not an easy job. If you’re like most people, you have your good months and your bad months. Mental toughness is what gets us through those highs and lows. It’s a key part of professional development in … [Read more...] about Mental Toughness Is the Key to Automotive Sales Success