The COVID-19 crisis has accelerated preexisting digital retail trends in the auto industry, and focusing on creating a clear digital retailing & customer acquisition strategy is essential for success. Gone are the days of every car buyer walking through your dealership's lot. Today, car buyers are making decisions faster and spending less time shopping around. A … [Read more...] about Interview with Experian & Amy Hughes: Customer Acquisition after a Pandemic
automotive technology
Your Mindset will Determine Your Outcome
There are two perspectives that we can take away from this pandemic. We can grow from a positive opportunity or succumb to a perceived threat. Whichever one you choose will dictate the end result for you personally and for your dealerships. Dave Anderson, Author of a bestselling book called Unstoppable, put it best when he explained mindset: “Thinking determines your behavior … [Read more...] about Your Mindset will Determine Your Outcome
What the Internet of Things Means to Automotive
In the past five years, consumer demand for connectivity in every aspect of life has been on the rise. From smart phones to smart homes, the idea that each individual part of a daily routine can be customized and connected for a streamlined experience has quickly moved from The Jetsons into reality, thanks to a suite of technologies known as the Internet of Things … [Read more...] about What the Internet of Things Means to Automotive
Latest Advances in Automotive Safety Technology
The automobile industry is slowly recovering from the effects of the global financial crisis. Surprisingly, the crisis of recent years did not slow down the development of new technologies. The majority of new developments are concerned with safety, although there are a few that are simply added luxuries. Manufacturers usually introduce new features in their best cars, … [Read more...] about Latest Advances in Automotive Safety Technology
5 Fantastic Automotive Technologies That Are Emerging Fast
Cars were originally designed as means of getting from point A to point B, and although their primary use remains the same, the way they get it done changed quite a lot. Technology plays an important role in the evolution of cars, and we’re not talking about your average CD player here. Whether it is making your car smarter, safer, or more enjoyable, technology is now … [Read more...] about 5 Fantastic Automotive Technologies That Are Emerging Fast