Today’s customers are smart . . . possibly the smartest they’ve ever been. They live in smart homes, wear smart watches, and use smartphones. Their lives revolve around the technology they use, and they know how to get the most of it. They are well-versed in the world of the internet, and are becoming increasingly more independent with the help of these new resources. The … [Read more...] about To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter
No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of potential inputs are realities now more widely embraced than ever before, even compared to a few years ago. Thankfully, the automotive industry, dealerships, and marketers … [Read more...] about Take Your Data-Driven Marketing to the Next Level
As vehicle technology changes, consumers are forced to think differently about the type of car they want and how they’re buying it. In a world where marketing is pouring out of every website, social media platform, snail mail, email, and beyond, consumers become overloaded, which leads to the abandonment of brand loyalty. Therefore, it’s important for dealerships to cut … [Read more...] about How Personalized Marketing Tailors the Experience to the Consumer
If there’s one thing that every dealership—large and small, independent and franchise—has in common, it’s that it is constantly looking for ways to convert more leads to appointments—and ultimately, to sales. Most dealers know there is more they could be doing to improve lead-to-appointment ratios, but many fail to recognize the opportunities right under their nose. Most … [Read more...] about 2 Steps Toward Increasing Your Sales By Redefining Leads
With the world swimming in big data and dealerships looking for any marketing advantage they can get, what data actually works? Having provided data on hundreds of thousands of leads to numerous dealerships over the last year, here are a few takeaways that we have found. No one data segment is the panacea Sales can come from numerous data segments. For example, … [Read more...] about What Information From Big Data Actually Helps Dealerships Sell Cars?