Audience intelligence has emerged as the next significant trend in digital automotive marketing. It offers a glimpse into the future of how we, as marketers and retailers, stand to reach and engage with automotive consumers on a deeper and more meaningful level. This segment of marketing uses artificial intelligence to analyze large swaths of behavioral and contextual … [Read more...] about Audience Intelligence Takes Digital Marketing to New Heights
The auto industry is blessed with an abundance of data that lets us do our jobs better. But there are too many situations where that data is not used effectively—and often, customers, leads, and sales are left behind or missed. It’s a great idea for dealers to invest in their websites to connect with their customers. Dealers are simply wasting money and damaging their … [Read more...] about Get the Most Out of Your Customer Data With the Personal Touch
It seems like every industry conference features speakers and attendees who are buzzing about data and analytics. But too often, dealers end up trapped in the theoretical, and walk away unclear about actionable steps they can take to use data for their dealerships. Or, they attempt to implement analytics solutions, but misuse their data in a way that actually ends up … [Read more...] about Predictive Analytics: It’s Where Dealership Data Is Headed
We’re in an era where unique data is readily available, and sheds light on particular traits and likely-to-happen occurrences. In order to effectively manage large amounts of data, however, a predictive marketing platform is needed. Essentially, this is a system that integrates data from disparate sources to inform decisions in real time. It enhances marketing experiences … [Read more...] about How Predictive Marketing Offers Insight and Enhances the Customer Experience
The third wave of the internet is about to peak, and it will have a transformative effect on automotive marketing. But first, some history about the internet’s three waves. First wave: Infancy The first wave crested in the early 1990s—it wasn’t the birth of the internet, but it’s when people outside academia and science began using it. Use was primarily via desktop … [Read more...] about Are You Ready to Ride the Third Wave of the Internet?