BOS

It’s a reality of retail that at some point in the year, every seller will have outdated or slow-moving product. For auto dealers, that inventory bloat can be especially painful. Although we know from experience that television advertising is one of the most effective ways to move cars from dealerships, it’s paramount to be able to test price-offer discounts quickly. But in … [Read more...] about Fight Inventory Bloat By Using New TV Advertising Attribution Techniques