During the COVID-19 lockdowns, numerous automotive dealerships radically cut back their general ad expenses to maintain as much of their bottom line as possible. Furthermore, in April, the annual pace of sales dropped steeply to 8.47 million, a dramatic drop from the 17.05 million level it was pacing earlier in January. Nonetheless, dealers have seen significant recoveries … [Read more...] about How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery
brand awareness
Case Study: How a Luxury Dealership Won With Geofencing Marketing
Imagine a world where you can target consumers actively shopping and visiting other car dealerships. With geofencing marketing technology, now you can. Geofencing marketing allows for businesses to target their ads to people based on the physical places they go, such as buildings, malls, events, competitors’ dealerships, repair centers, and other locations with a large … [Read more...] about Case Study: How a Luxury Dealership Won With Geofencing Marketing