Influencer marketing is a buzzing topic that’s been in the industry for some time now, but it seems to be gaining importance—especially in automotive circles. The notion behind influencer marketing has made its rounds with celebrity endorsements in the auto industry, leveraging the celebrities’ following to boost brand awareness, and of course, sales. Automotive campaigns … [Read more...] about How Influencer Marketing Helps Boost Brand and Dealership Growth
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Why Brand Loyalty Must Be a Priority for Dealers in 2018
Automotive retail is on track to have a positive 2018, with the first half of the year’s sales exceeding analyst expectations, and a recently reported strong June. Yet dealerships continue to face challenges, from increasing competition and rising expenses to a tricky consumer relationship model. What’s the solution? A reprioritization of brand loyalty and focus on … [Read more...] about Why Brand Loyalty Must Be a Priority for Dealers in 2018
Key Takeaways From This Year’s Digital Marketing Strategies Conference
This year’s Digital Marketing Strategies Conference (DMSC) held in Napa Valley in June was a blast, and truly enlightening at the same time. The high caliber of content combined with the deliberately smaller and more intimate audience made it a unique environment to learn and connect. Here are some of my favorite takeaways from DMSC. There are many ways to define digital … [Read more...] about Key Takeaways From This Year’s Digital Marketing Strategies Conference
If Younger Consumers Don’t Fall in Love With Your Brand Now, They Probably Never Will
There’s an interesting experiment taking hold with some luxury brands. Far-thinking manufacturers like Mercedes-Benz, Porsche, and Cadillac are introducing programs that essentially allow drivers to “subscribe” to a vehicle line. For a flat fee, Mercedes-Benz Flexperience users will soon be able to pick a segment (A, C, E, and S class) and switch 12 times within that segment … [Read more...] about If Younger Consumers Don’t Fall in Love With Your Brand Now, They Probably Never Will