Digital disruption is a hot topic—it’s happening everywhere. But it’s not bitcoin, blockchain, or artificial intelligence that I want to discuss. Instead, let's discuss the impact of search engines on the car buyer’s journey, and particularly the changing face of Google’s search engine results pages (SERPs). The number of different search results have been increasing in … [Read more...] about What Is a Featured Snippet, and How Can It Increase Your Web Traffic by 30%?
One in three Americans would rather go to the DMV, do their taxes, or sit in the middle airplane seat than go through the process of buying a vehicle, reports Edmunds. In addition, Autotrader reveals less than 1% of car buyers like the current car-buying process, and 66% percent of car shoppers are much more likely to buy from a dealership that offers their preferred … [Read more...] about 3 Ways to Modify Your F&I Process in the Age of the Customer
Although 2017 was one of the five strongest years of vehicle sales in history, forecasts for 2018 show sales could decline up to 5%, so dealers will have to employ smarter marketing strategies to get qualified buyers into the showroom. With the market contracting and consumers spending more time shopping online and less time in the showroom, it’s no longer enough to rely on … [Read more...] about How Consumer-Identity Data Revolutionizes Automotive Marketing